Media Theories Midterm

Question 1

Mass Communication ch. 1

Answer 1

one-to-many, with limited audience feedback

Question 2

Industrial Society ch. 1

Answer 2

manufacturing outstripping agricultural employment for the first time

Question 3

Agricultural Work ch. 1

Answer 3

farms, mining, fishing, logging

Question 4

Copyright Term Extension Act of 1998 ch. 1

Answer 4

broadened the copyright protection

Question 5

Net neutrality ch. 1

Answer 5

means users are not discriminated against based on the amount or nature of the data they transfer on the Internet

Question 6

Large-group communication ch. 1

Answer 6

involves anywhere from a dozen to several thousand participants, restricts active involvement to only a few of the parties, involves immediate feedback from the receivers ex. webinar, lecture

Question 7

Pre-agricultural ch. 1

Answer 7

depended on spoken word and songs to transmit ideas

Question 8

Monopolies ch. 2

Answer 8

the domination of a market by a single company

Question 9

Oligopolies ch. 2

Answer 9

the domination of a market by a few firms

Question 10

Narrowcasting ch. 2

Answer 10

targets media to specific segments of the audience

Question 11

E-Commerce ch. 3

Answer 11

electronic commerce, the ability to buy and sell online

Question 12

Freedom of speech ch. 3

Answer 12

the idea that speech and media content should be free from government restriction

Question 13

Censorship ch. 3

Answer 13

the formal restriction of media or speech content by government, political, or religious authorities

Question 14

Asynchronous Communication ch. 1

Answer 14

media are not consumed simultaneously by all members of the audience

Question 15

Seditious speech ch. 4

Answer 15

is aimed at overthrowing the government

Question 16

Framing Theory ch. 2

Answer 16

examines how writers frame or present a story

Question 17

Marketplace of idea ch. 4

Answer 17

the concept that the truth and the best ideas will win out in competition

Question 18

Libel ch. 4

Answer 18

is harmful and untruthful written criticism from the media that intends to damage someone

Question 19

Yellow Journalism ch. 4

Answer 19

was the sensationalistic reporting of the nineteenth century

Question 20

Muckracking Journalism ch. 5

Answer 20

investigative journalism that rakes off the much, dirt and filth, to expose corruption and scandal

Question 21

Intellectual property ch. 6

Answer 21

a creative work of art, writing, film, or software that belongs to a legally protected owner

Question 22

High Fidelity ch. 6

Answer 22

accurate reproduction of natural sound

Question 23

Radio Act of 1912 ch. 7

Answer 23

first licensed radio transmitters

Question 24

AM radio ch. 7

Answer 24

amplitude modulation, carries information in the height, or amplitude, of the radio wave

Question 25

FM radio ch. 7

Answer 25

frequency modulation, carries information in variations in the frequency of the radio wave

Question 26

FCC ch. 7

Answer 26

Federal Communications Commission, regulates communication in the United States

Question 27

Telecommunications Act of 1996 ch. 7

Answer 27

federal legislation that deregulated radio ownership rules and the communications media. It opened the U.S. telecommunications industry to competition

Question 28

Podcasts ch. 7

Answer 28

recorded messages or audio programs distributed through download to computers, iPods, or other portable digital music players

Question 29

Vertical Integration ch. 8

Answer 29

occurs when a company with the same owner handles different aspects of a business within the same industry, such as film production and distribution or phone manufacturing and phone service

Question 30

Nonlinear Editing ch. 8

Answer 30

uses digital equipment to rearrange scenes to make the master copy

Question 31

Film Noir ch. 8

Answer 31

comprised the “dark” moody American films of the 1940s, often focused on detectives or similar themes