Quiz 1, Chapter 1 Flashcards
Pharmaceuticals are arguably the most socially important healthcare product.
True.
Pharmaceutical development is a high-risk undertaking, in which many promising leads prove disappointing.
True.
Pharmaceutical sales are highest in which geographic regions?
The U.S., Western Europe, and Japan.
The U.S. accounts for about ______ of the world’s pharmaceutical revenues.
50%
What event has fueled recent growth in the pharmaceutical industry?
Population growth and increased life expectancies.
According to your manual, what describes the predicted relationship between pharmaceutical companies and genomic research facilities?
Partnerships between them will not prove immediately profitable.
Prescription drug therapy is not cost-effective for insurance companies and insurance providers.
False.
The high price of healthcare is explained by the high price of medicines.
False.
One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-consumer) advertising.
False.
What influences the number of districts in a region?
The region’s population.
What is an example of the regionalization of healthcare delivery systems?
California and Florida have different prescription reimbursement policies.
The heart of a pharmaceutical sales team is the Regional Manager.
False.
Most District Managers (DMs) did not start as representatives.
False.
How many territories are in a typical district?
8 to 12.
What is the most effective method for grabbing market share?
Comparative selling.
