Quiz 1 Flashcards
The utilization of mass production techniques to create products based on individual customer demand
Mass customization
Changes in color, styling, fabrication, silhouette, & performance to reflect fashion trends
Fashion change
Demand for change in styling and/or materials related to the calendar year
Seasonal change
Essential character of a product/service; perceived level of value
Quality
Essential characteristics that are perceived as contributing to quality
Quality features
Composite of intrinsic and extrinsic cues to quality
Perceived quality
Product characteristics created during product manufacturing. Depend on styling, fit, materials, and construction.
Intrinsic quality
Innate and essential parts or inherent nature of a garment
Intrinsic cues
Indicators of quality originating from outside the product
Extrinsic cues
Design and engineering of products for a specific target that will be serviceable, producible, salable and profitable, reaching the marketplace when consumers are ready to buy.
Product development
Represents the reputation of a product/product line and/or company that is conveyed to consumers through brand image, word mark, logo, product design and quality, marketing and promotion, distribution of goods, and customer service
Brand
Multiple brands offered by one company to increase market share
Brand portfolio
A strategic plan for the development of a brand to enable a company to meet its objectives based on characteristics and needs of the target customer and their lifestyle
Brand strategy
The sales potential for a particular type of goods; the process of getting buyers and sellers together to exchange ownership of goods
Market
A company’s competitive edge such as lower price, superior quality or unique product features
Differential advantage
Ability of a firm to control price and quality of products in a market
Market power
Contractor who does all the work
CMT
Independent contractors hired by a manufacturer to do all or part of a garment
Jobbers
Credit agents or financial middlemen that finance suppliers and manufacturers, and assume responsibility for billing and accounts receivables between various members of the supply chain
Factprs
Services that supply both fabric and product production for a product developer, either domestically or offshore
Full-package manufacturing
A growth strategy used by firms to expand their product mix in order to capitalize on brand recognition, to increase sales, and enhance profit
Diversification
Business technology systems that integrate the graphics and information used in the product development cycle with the tools that manage business and manufacturing systems through relational databases and internet interfaces
PDM/PLM
Based on the manufacturers’ anticipation of consumer demand; manufacturer driven
Push system, push through
Based on the needs of the consumer; consumer driven
Pull system or pull through
A specific or unique version of a style; innovative aspect of product development
Design
Pre-adoption processes involving development of line concepts, creation of new designs, and presentation of merchandise groups for line adoption
Creative design
Post-adoption processes required to perfect designs into styles and make the styles producible at the desired quality level
Technical design
A color selected by a product developer or manufacturer to be reproduced alone the production chain
Color standard
Middle income and some fringe from lower and upper income classes
Mass market segment
More than one target market
Multiple-segment
Narrowly defined, very specialized group
Niche market segment
Expanding sales of current products through advertising and promotion
Market penetration
Identifying new customers for current products
Market development
Provide more benefits from product than the competition
Market positioning
Process of gathering data on consumer preferences
Market research
Provides information about consumer characteristics and behavior
Consumer research
Descriptions of potential customers’ demographics and psychographics
Consumer profiles
Statistics about a given population
Demographics
Provides information about preferred product design and characteristics
Product research
Provides information about general market trends
Market analysis
Interpreting political, economic, social, demographic, and psychographic issues affecting consumers’ motivation to buy
Environmental scanning
The look and appeal contributing to identity and salability of line, communicated by style features, repetition of color or fabric, coordinate prints
Line concept
Select trends in fabric, color, texture, silhouette and style details for the target customer
Line direction
Styles from previous collections that sold well may be included in the new line with modifications made in styling details, color or fabrication
Bodies
A tailored item of clothing
Hard body
A clothing item that is not tailored
Soft body
