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Product Development > Quiz 1 > Flashcards

Quiz 1 Flashcards

1
Q

The utilization of mass production techniques to create products based on individual customer demand

A

Mass customization

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2
Q

Changes in color, styling, fabrication, silhouette, & performance to reflect fashion trends

A

Fashion change

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3
Q

Demand for change in styling and/or materials related to the calendar year

A

Seasonal change

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4
Q

Essential character of a product/service; perceived level of value

A

Quality

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5
Q

Essential characteristics that are perceived as contributing to quality

A

Quality features

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6
Q

Composite of intrinsic and extrinsic cues to quality

A

Perceived quality

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7
Q

Product characteristics created during product manufacturing. Depend on styling, fit, materials, and construction.

A

Intrinsic quality

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8
Q

Innate and essential parts or inherent nature of a garment

A

Intrinsic cues

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9
Q

Indicators of quality originating from outside the product

A

Extrinsic cues

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10
Q

Design and engineering of products for a specific target that will be serviceable, producible, salable and profitable, reaching the marketplace when consumers are ready to buy.

A

Product development

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11
Q

Represents the reputation of a product/product line and/or company that is conveyed to consumers through brand image, word mark, logo, product design and quality, marketing and promotion, distribution of goods, and customer service

A

Brand

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12
Q

Multiple brands offered by one company to increase market share

A

Brand portfolio

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13
Q

A strategic plan for the development of a brand to enable a company to meet its objectives based on characteristics and needs of the target customer and their lifestyle

A

Brand strategy

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14
Q

The sales potential for a particular type of goods; the process of getting buyers and sellers together to exchange ownership of goods

A

Market

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15
Q

A company’s competitive edge such as lower price, superior quality or unique product features

A

Differential advantage

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16
Q

Ability of a firm to control price and quality of products in a market

A

Market power

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17
Q

Contractor who does all the work

A

CMT

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18
Q

Independent contractors hired by a manufacturer to do all or part of a garment

A

Jobbers

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19
Q

Credit agents or financial middlemen that finance suppliers and manufacturers, and assume responsibility for billing and accounts receivables between various members of the supply chain

A

Factprs

20
Q

Services that supply both fabric and product production for a product developer, either domestically or offshore

A

Full-package manufacturing

21
Q

A growth strategy used by firms to expand their product mix in order to capitalize on brand recognition, to increase sales, and enhance profit

A

Diversification

22
Q

Business technology systems that integrate the graphics and information used in the product development cycle with the tools that manage business and manufacturing systems through relational databases and internet interfaces

A

PDM/PLM

23
Q

Based on the manufacturers’ anticipation of consumer demand; manufacturer driven

A

Push system, push through

24
Q

Based on the needs of the consumer; consumer driven

A

Pull system or pull through

25
Q

A specific or unique version of a style; innovative aspect of product development

A

Design

26
Q

Pre-adoption processes involving development of line concepts, creation of new designs, and presentation of merchandise groups for line adoption

A

Creative design

27
Q

Post-adoption processes required to perfect designs into styles and make the styles producible at the desired quality level

A

Technical design

28
Q

A color selected by a product developer or manufacturer to be reproduced alone the production chain

A

Color standard

29
Q

Middle income and some fringe from lower and upper income classes

A

Mass market segment

30
Q

More than one target market

A

Multiple-segment

31
Q

Narrowly defined, very specialized group

A

Niche market segment

32
Q

Expanding sales of current products through advertising and promotion

A

Market penetration

33
Q

Identifying new customers for current products

A

Market development

34
Q

Provide more benefits from product than the competition

A

Market positioning

35
Q

Process of gathering data on consumer preferences

A

Market research

36
Q

Provides information about consumer characteristics and behavior

A

Consumer research

37
Q

Descriptions of potential customers’ demographics and psychographics

A

Consumer profiles

38
Q

Statistics about a given population

A

Demographics

39
Q

Provides information about preferred product design and characteristics

A

Product research

40
Q

Provides information about general market trends

A

Market analysis

41
Q

Interpreting political, economic, social, demographic, and psychographic issues affecting consumers’ motivation to buy

A

Environmental scanning

42
Q

The look and appeal contributing to identity and salability of line, communicated by style features, repetition of color or fabric, coordinate prints

A

Line concept

43
Q

Select trends in fabric, color, texture, silhouette and style details for the target customer

A

Line direction

44
Q

Styles from previous collections that sold well may be included in the new line with modifications made in styling details, color or fabrication

A

Bodies

45
Q

A tailored item of clothing

A

Hard body

46
Q

A clothing item that is not tailored

A

Soft body

Product Development (6 decks)

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