Quiz 1

Question 1

The utilization of mass production techniques to create products based on individual customer demand

Answer 1

Mass customization

Question 2

Changes in color, styling, fabrication, silhouette, & performance to reflect fashion trends

Answer 2

Fashion change

Question 3

Demand for change in styling and/or materials related to the calendar year

Answer 3

Seasonal change

Question 4

Essential character of a product/service; perceived level of value

Answer 4

Quality

Question 5

Essential characteristics that are perceived as contributing to quality

Answer 5

Quality features

Question 6

Composite of intrinsic and extrinsic cues to quality

Answer 6

Perceived quality

Question 7

Product characteristics created during product manufacturing. Depend on styling, fit, materials, and construction.

Answer 7

Intrinsic quality

Question 8

Innate and essential parts or inherent nature of a garment

Answer 8

Intrinsic cues

Question 9

Indicators of quality originating from outside the product

Answer 9

Extrinsic cues

Question 10

Design and engineering of products for a specific target that will be serviceable, producible, salable and profitable, reaching the marketplace when consumers are ready to buy.

Answer 10

Product development

Question 11

Represents the reputation of a product/product line and/or company that is conveyed to consumers through brand image, word mark, logo, product design and quality, marketing and promotion, distribution of goods, and customer service

Answer 11

Brand

Question 12

Multiple brands offered by one company to increase market share

Answer 12

Brand portfolio

Question 13

A strategic plan for the development of a brand to enable a company to meet its objectives based on characteristics and needs of the target customer and their lifestyle

Answer 13

Brand strategy

Question 14

The sales potential for a particular type of goods; the process of getting buyers and sellers together to exchange ownership of goods

Answer 14

Market

Question 15

A company’s competitive edge such as lower price, superior quality or unique product features

Answer 15

Differential advantage

Question 16

Ability of a firm to control price and quality of products in a market

Answer 16

Market power

Question 17

Contractor who does all the work

Answer 17

CMT

Question 18

Independent contractors hired by a manufacturer to do all or part of a garment

Answer 18

Jobbers

Question 19

Credit agents or financial middlemen that finance suppliers and manufacturers, and assume responsibility for billing and accounts receivables between various members of the supply chain

Answer 19

Factprs

Question 20

Services that supply both fabric and product production for a product developer, either domestically or offshore

Answer 20

Full-package manufacturing

Question 21

A growth strategy used by firms to expand their product mix in order to capitalize on brand recognition, to increase sales, and enhance profit

Answer 21

Diversification

Question 22

Business technology systems that integrate the graphics and information used in the product development cycle with the tools that manage business and manufacturing systems through relational databases and internet interfaces

Answer 22

PDM/PLM

Question 23

Based on the manufacturers’ anticipation of consumer demand; manufacturer driven

Answer 23

Push system, push through

Question 24

Based on the needs of the consumer; consumer driven

Answer 24

Pull system or pull through

Question 25

A specific or unique version of a style; innovative aspect of product development

Answer 25

Design

Question 26

Pre-adoption processes involving development of line concepts, creation of new designs, and presentation of merchandise groups for line adoption

Answer 26

Creative design

Question 27

Post-adoption processes required to perfect designs into styles and make the styles producible at the desired quality level

Answer 27

Technical design

Question 28

A color selected by a product developer or manufacturer to be reproduced alone the production chain

Answer 28

Color standard

Question 29

Middle income and some fringe from lower and upper income classes

Answer 29

Mass market segment

Question 30

More than one target market

Answer 30

Multiple-segment

Question 31

Narrowly defined, very specialized group

Answer 31

Niche market segment

Question 32

Expanding sales of current products through advertising and promotion

Answer 32

Market penetration

Question 33

Identifying new customers for current products

Answer 33

Market development

Question 34

Provide more benefits from product than the competition

Answer 34

Market positioning

Question 35

Process of gathering data on consumer preferences

Answer 35

Market research

Question 36

Provides information about consumer characteristics and behavior

Answer 36

Consumer research

Question 37

Descriptions of potential customers' demographics and psychographics

Answer 37

Consumer profiles

Question 38

Statistics about a given population

Answer 38

Demographics

Question 39

Provides information about preferred product design and characteristics

Answer 39

Product research

Question 40

Provides information about general market trends

Answer 40

Market analysis

Question 41

Interpreting political, economic, social, demographic, and psychographic issues affecting consumers' motivation to buy

Answer 41

Environmental scanning

Question 42

The look and appeal contributing to identity and salability of line, communicated by style features, repetition of color or fabric, coordinate prints

Answer 42

Line concept

Question 43

Select trends in fabric, color, texture, silhouette and style details for the target customer

Answer 43

Line direction

Question 44

Styles from previous collections that sold well may be included in the new line with modifications made in styling details, color or fabrication

Answer 44

Bodies

Question 45

A tailored item of clothing

Answer 45

Hard body

Question 46

A clothing item that is not tailored

Answer 46

Soft body