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Sociology of Mass Communication > Quick Review > Flashcards

Quick Review Flashcards

1
Q

19th century

A

-variety shows
-minstrel shows
-vaudeville
-rise of music publishing

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2
Q

1910s-1940s (WWI-WWII)

A

-Hollywood Studio System
-Radio

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3
Q

1950-1960: Post-war

A

-changes in radio
-rise of TV

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4
Q

1970s-1980s

A

-blockbusters
-cable tv

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5
Q

1990s-present

A

-internet

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6
Q

What two theories sought to explain the superstar effect? Which one is wrong? Which one is right?

A

Wrong: Rosen’s ordinal selection
-heterogeneity of taste
-diminishing marginal utility

Right: Cumulative advantage
-information cascades
-network externalities (addictions goods model vs network externalities model)

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Sociology of Mass Communication (23 decks)

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