Question 2 Business Enviroment Flashcards
1
Q
Components of Micro enviroment
A
Organisational Structure , Culture and Resources
Management and leadership
Business Functions
Mission statement , Vision , goals and objectives
2
Q
Components of the market environment
A
Consumers / Customers
Intermediaries
Competition
3
Q
Consumers / Customers
A
People who buy the products and services of a business to satisfy their needs
4
Q
Intermediaries
A
People or businesses that play a major role in getting good from where they are produced to consumers all over the centaury
5
Q
A
