Quarter 2 – Module 3: Social Relationships in Middle and Late Adolescence Flashcards
refers to the
effort of others that induces an effect
on the attitudes and behaviors of
people. It describes the manner by
which individuals impact the views,
moods, and actions of other people.
Social influence occurs when the
attitudes or behaviors of people are
affected by another person or group
(Caparas, 2018).
Social influence
Who describe the
social influence as the modification of actions that an individual produces in another,
either based on personal volition or as an outcome of the manner the changed
individual regards the self-relative to the influencer, other people, and the society as
a whole.
Psychologists Solomon Asch (1966) and Stanley Milgram (1983)
The theory of influence formulated by psychology professor Robert Cialdini is
founded on the doctrines of mutuality, obligation, reliability, shared evidence, power,
fondness, and inadequacy (Cialdini, 2009).
There are six principles of social influence
crafted by Cialdini through a series of experimental studies that he conducted, and
these are the following:
- Reciprocity or mutuality
- Commitment, obligation, and consistency
- Social proof or shared evidence
- Authority or power
- Liking or fondness
- Scarcity or inadequacy
People tend to return the favor, pay back debts,
and treat other people the way they are treated.
- Reciprocity or mutuality.
People have a deep desire to be
consistent. They are inclined to stick with something once a commitment is made.
- Commitment, obligation, and consistency.
This principle relies on the likelihood that
people will do what others are doing. People feel “safe” performing tasks that
they find other people doing.
- Social proof or shared evidence.
In almost all circumstances, people tend to obey
authority figures. They feel a sense of duty or obligation to follow orders.
Degrees, position, title, uniforms, and even gadgets or paraphernalia lend an
air of authority that influences people’s behavior or thinking.
- Authority or power
Cialdini asserts that people are more likely to be
influenced or persuaded by individuals they like, are familiar with, or are
similar to them. People tend to buy items offered by friends, personal contacts,
and acquaintances.
- Liking or fondness.
The principle of scarcity suggests that people are
more likely to get attracted to things with limited availability. The attraction
stems from losing the opportunity if they do not grab the chance to acquire
the commodity on the immediate instance.
- Scarcity or inadequacy.
Sources of Social Influence
Social influence can be approached in three levels of analysis as recognized
by sociologists. These are
social institutions, interactions with other people, and
individual socialization (Caparas, 2018)
School organizations,
religious organizations,
and neighborhood clubs
Attitudes,
beliefs, values,
and behavior of
people.
- Social institutions.
(This influence
results from people’s
interaction with other
individuals in school, at
home, or at play.)
daily interactions, talking
with others, making
clique, and
- Interaction with other
people
(characterizes the
dynamism of an
individual’s continuous
exposure
and
familiarization)
establishing relationships,
commitment,
professionalism,
upholding moral values,
and individual identity
- Individual socialization
What influences among the three social institution, interaction with others people, and individual socialization
Attitudes,
beliefs, values,
and behavior of
people.