Quantitative Methods Flashcards
What is quantitative research
-examines variables that differ in size or quantity (numerical values)
-though may use values that are categorical
-statistical analyses
-used to confirm or test theories and hypothesis
What are the 5 strategies of descriptive research
Descriptive, correlational, quasi, experimental, non experimental
What is descriptive research
-answers questions about the current state of individual variables
-can answer what where and when questions
-does not explore the relationship between two variables
-seeks to provide a snapshot description of a particular characteristic of a single point in time
when do you use descriptive research
-little is known about the topic of your research
-aim is to identify characteristics that make up the variable of interest
-aim is to look at the frequency of occurrences and trends or patterns that may occur
-classification into categories is the goal
How do you do descriptive research
Surveys, observations, case studies
What is correlational research
-type of descriptive research which looks for a relationship between two variables
-variables are not manipulated or controlled by researcher
-cannot provide any information about the cause of relationship
-positive negative and zero
when do you conduct correlational research
-you want to find out if two variables are related but you dont expect a casual link eg are people who earn more money likely to be vegan?
Is it impractical or unethical to manipulate once of the variables eg does passive smoking cause asthma in children?
How do you conduct correlational research?
Surveys, observations and analyses of secondary data
What is experimental research
-involves the manipulation of one or more explanatory factor and measures their effect on an outcome measure in an attempt to establish cause and effect
-an experiment is designed to test a hypothesis
-attempts to establish that changes in one variable are directly responsible for changes in another variable
When do you conduct experimental research
-there is a specific testable hypothesis that will address a research question
-confounding variables can be controlled
-participants can be randomly assigned
How can you conduct experimental research
Lab and field exp, experimental groups design and randomised control trials
What is a confounding variable
Occurs when you find a relationship between an explanatory factor and outcome measure but in fact the relationship occurs as a result of an alternative factor
What is quasi experimental research
-seeks to establish a cause and effect relationship between an explanatory factor and outcome measures
-participants are assigned to groups in a non random way
-attempts to establish the direct cause and effect of one variable on outcome measure
When do you conduct quasi experimental research
-the researcher has no control of the conditions participants are assigned to
-if it would be unethical to provide or withhold treatment on a random basis
-there is some attempt to limit any confounding variables
-there are practical limitations to carrying out experimental research design
-here you can use data already collected
How do you conduct quasi experimental research
Non equivalent groups design, natural experiment, secondary data analysis
What is non experimental research
-aims to produce a description of the relationship between two variables but does not attempt to explain it
-collects multiple measures from different groups or at different times but cannot explain this relationship
-lacks the rigour and control of experimental and quasi experimental approaches
-demonstrates the existence of a relationship only
When do you conduct non experimental research
-the researcher has little or no control over the setting
-when the presence of a confounding variable cannot be removed or accounted for
How do you conduct non experimental research
Non equivalent groups design, pre post design, longitudinal design, cross sectional design
What are the research methods
Surveys,observations,case studies, field experiments, lab experiments, group research, experimental groups
What is a survey
- relatively effiecent method of gathering lots of information
- often used to provide descriptive info about certain groups
- can be used as a pre screening tool for specific conditions
- the value of a survey depends on the quality of the questions being asked
What are the 3 kinds of survey questions
-closed or restricted
-open ended questions
-rating scale (likert scale)
How can you administrate surveys
- postal or email- simple however can be expensive and time consuming. Can be a poor response rat but anonymous
-telephone- time consuming concern about interviewer bias and people may not answer
-in person- can be individuals or groups, interviewer bias but higher response rate
Survey pros
-flexibility
-easy and efficient
-some info cannot be collected any other way
Survey cons
-low response rate
-difficult to analyse
-may be biased as self report method
-interviewer bias
What is an observation
Researcher observes and systematically records behaviour of participants in natural settings