Quantitative Data Techniques

Question 1

What are the main methods of quantitative methods of primary data collection?

Answer 1

• Mail
• Personal interviews
• Telephone interviews
• Online surveys
• Mobile apps

Question 2

Describe postal data collection:

Answer 2

• A questionnaire is sent to potential respondents which is then filled in and send back

Question 3

What are some of the advantages of postal surveys?

Answer 3

• National and international coverage
• No risk of interview bias
• Length generally quite short

Question 4

What are some disadvantages of postal questionnaires?

Answer 4

• Low response rates
• Biased responses
• Lack of control
• Limited open ended questions
• Response time
• High costs

Question 5

What is a personal interview?

Answer 5

Where respondents and interviewers speak face to face

Question 6

What are some advantages of personal interviews?

Answer 6

• The procedure is both standardised and specific
• Illustrative materials can be used during the interview
• Can gain immediate feedback

Question 7

What are some disadvantages of personal interviews?

Answer 7

• Potential time pressures
• Self selection by interviews (if doing it in a shopping place)
• High refusal rate
• Distractions (passersby, traffic etc)

Question 8

What is a telephone interview?

Answer 8

They involve an interview over the phone generally from a central hub

Question 9

What are some advantages of using a telephone interview?

Answer 9

• A fairly ok response rate
• Questions can be modified
• Low cost

Question 10

What are some disadvantages of using telephone interview?

Answer 10

• They may have a negative image because of sales calls
• Outdated telephone numbers
• Interview length limited
• Cannot use visuals

Question 11

What are the different types of survey?

Answer 11

• Self-administered
• Panels
• Omnibus

Question 12

What are self administered surveys?

Answer 12

Where the respondent fills out the questionnaire by themselves with no external help

Question 13

What type of surveys are self-administered?

Answer 13

• Postal
• Hand delivered
• Online

Question 14

What are some factors that may affect the response rate of self administered surveys?

Answer 14

• Accuracy of the database being used
• The incentive that is offered
• The level of interest that the respondent has with the subject
• The existing relationship that the company has with the individual
• Reminders

Question 15

What are some benefits of online surveys?

Answer 15

• Large potential sample size
• High speed
• Can have a large geographical research
• Low cost
• Special populations are able to be reached

Question 16

What are some general techniques to improve survey response?

Answer 16

• Return envelopes
• Incentives
• Cover letter
• Reminder
• Pre-notification

Question 17

What is a hall test?

Answer 17

They involve hiring a venue in a central and easily accessible location, in which concepts or products can be evaluated in a

Question 18

What is a placement test?

Answer 18

An extended product trial in a respondents home that can last from 3 weeks - 12 months

Question 19

What are some evaluative factors of research methods?

Answer 19

• Speed
• Cost
• Interviewer bias
• Length
• Visual aids
• Sample size
• Response rate
• Control
• Analysis
• Geographical coverage