Primary Data and Questionnaire Flashcards
What is primary data?
Bradley, 2013
- Fresh data that is collected to satisfy specific requirements
How can primary data be divided?
Quantitative, Qualitative
Compare and contrast traditional and online research methods:
Bradley 2013
- Traditional can reach most populations | Online is restricted
- Costs increase with sample size | Large samples cost the same as small
- Usually only in the day | Can be done at any time online
- Traditional has more control | Online less control
- Traditional more likely to reveal identify | Harder to verify identity online
- Data transfer delay with traditional | Immediate data transfer online
What is a multi-methods data collection technique?
Using more than one data method in collection of data
What is a mixed methods data collection technique?
Using both a qualitative and quantitative data method in the collection of one data piece
What is some guidance for the use of questionnaires in data collection?
- The flow and layout
- Pilot testing
- Cover letters for those self-completing it
- Incentives?
What is a questionnaire?
Bradley, 2013
- Formalized set of questions that obtain information from respondents
How many key functions are there of a questionnaire?
6
What are they key functions of a questionnaire?
- Translates objectives into questions
- Standardises questions
- Creates flow
- Creates a record
- Speeds up analysis
- Allows for reliability assessment
How many stages are there of questionnaire formulation?
3
What are the stages of the questionnaire formulation
- Pre-construction: Determine objectives, respondent characteristics, decide on a data collection method
- Questionnaire Construction: Question format, number of choices per question, client approval
- Post-Construction: Pre-test, revise questionnaire, administor
What are some of the barriers to cooperation in terms of questionnaires?
- Private matters
- Respondents are unable to communicate the answers they want to
- Don’t know the answer
Talk about how the questions should be ordered briefly:
- Introduce the topic
- Keep interest levels high
- Guide respondent through the questionnaire logicall
Go into depth about how the order of the questions should be determined
- Opening questions should be interesting, simple and NON-threatening
- Obtain basic information
- Difficult/sensitive questions should be asked as late as possible
What are the types of question that can be used within a questionnaire?
- Unstructured: Open ended
- Structured: Closed, multiple choice, scale, dichotomous (divided into 2 clear sections), or ranking questions
