Quantative V. Qualitative Data

Question 1

Quantitative data

Answer 1

Numerical data like closed questions, observations, coding etc.
+ easy to analyse and present
+ more objective, less open to bias

• hard to draw conclusions
• participants may feel forced into a choice

Question 2

Qualitative data

Answer 2

Non- numerical data like interviews, open questions, thematic analysis.
+ provides detailed information

• difficult to analyse and present graphically
• open to bias