Content Analysis Flashcards
1
Q
What is Content Analysis?
A
Non-experimental technique, it is a specific type of observation. However, it is not directly observed, instead we observe and analyse the content of things produced by people like TV shows, magazines etc.
2
Q
Key features of Content Analysis
A
The sample is not a group of people but rather artefacts that are to be analysed and it has to be representative.
Researchers have to create a behavioural category that breaks down the information into categories.
Then the researcher will look at the data collected and draw conclusions.
3
Q
Strengths and weaknesses in Content Analysis
A
+ Non-invasive
+ Large Data Sets
+ Insight into Cultural and Social Trends
- Limited Depth
- Subjectivity in Interpretation
- Over-simplification
