Location Of Research

Question 1

Lab experiments

Answer 1

Controlled setting, standardised procedures, manipulation.
+ control over the experiment
+ accurate measurements
+ high reliability

• low ecological validity
• demand characteristics
• experimenter effects

Question 2

Field experiments

Answer 2

Manipulates one IV and measures the DV, natural environment
+ higher mundane characteristics
+ reduced demand characteristics

• harder to control extraneous variables
• risk of demand characteristics
• harder to replicate

Question 3

Quasi experiments

Answer 3

IV is not under direct control of the researcher.
+ they allow researchers to study real-world phenomena in natural settings where random assignment is not possible or ethical.

-no cause and effect
- replication is impossible

Question 4

Online research

Answer 4

Questionnaires
+ larger samples
+ diversity
+ cheaper

• social desirability
• limited research methods
• possible bias sample