quantative methods Flashcards
1
Q
what are quantative methods
A
gain quantity data, can be collected and turned into stats to identify cause and effect. preferred by positivists
2
Q
what are the quantative methods
A
- surveys
- questionnaires
- structured interviews
- experiments
- statistics
3
Q
advantages of questionnaires
A
- data more rep- large scale= gen
- reliable- same questions
- practical
- objective- no interview bias
- ethical- choose to do it
- data easy to quantify
4
Q
disadvantages of questionnaires
A
- need to be brief to encourage completition= lack depth
- poor repsonse rate
- certain type of ppl- not gen
- misinterpret question
- set questions= inflexible
- lack validity- lying
- questions impose assumptions
5
Q
structured interviews advantages
A
- more rep than unstructured less than questionnaires
- reliable- same questions
- practical- cheaper than unstr but not questionnaires
- data easy to quantify to identify trends
- higher resp than questionnaires
- interviewer effect limited
6
Q
structured interviews disadvantages
A
- need to be brief to encourage completion= lack depth
- set interview schedules inflexible- closed questions
- lack validity- no way of checking truth
- closed questions impose assumptions
- not completely free from interviewer effect
7
Q
experiment examples
A
milgram, zimbardo, rosenthall and jacobson
8
Q
lab experiment
A
artifical environment, full control over variables
9
Q
field experiment
A
conducted in real life setting
10
Q
advantages of experiments
A
- reliable- lab standardised= replicated
- sometimes only way to uncover true behaviour
-quant data preferred by positivists= cause and effect
11
Q
disadvantges of experiments
A
- influence of experimenter
- unethical
- cant control all variables
- hawthorne effect
lack validity - may identify way people behave but not why
- cannot apply to reality
12
Q
what is the comparative method
A
the thought that experiment that identified 2 groups that are same apart from one characteristic.
13
Q
A
