interviews

Question 1

what is an interview

Answer 1

collect qual and quant data by asking questions directly to p. usually face 2 face but cdan be on phone

Question 2

what are the 2 types of interviews

Answer 2

1. structured
2. unstructured

Question 3

what’s a structured interview

Answer 3

questions pre-set, given in order, same questions

Question 4

what’s an unstructured interview

Answer 4

only first question is predetermined, all following questions determined by answers of interviewee

Question 5

what’s an interview schedule

Answer 5

topics in mind to cover

Question 6

whats a focus group

Answer 6

when group interview focuses on particular topic and people free to talk to one another

Question 7

how is the role of an interviewer in groups different to focus group interviewer

Answer 7

group- questions
focus- feed on ideas/ questions for p’s to answer

Question 8

what are the 4 unstructured interviews

Answer 8

1. informal interviewing. p’s talk in depth- Barker
2. empathetic approach. none exploiting- Oakley
3. group interviews- Willis
4. passive. pretend to be stupid- Becker

Question 9

structured interviews advantages

Answer 9

• more rep than unstructured less than questionnaires
• reliable- same questions
• practical- cheaper than unstr but not questionnaires
• data easy to quantify to identify trends
• higher resp than questionnaires
• interviewer effect limited

Question 10

structured interviews disadvantages

Answer 10

• need to be brief to encourage completion= lack depth
• set interview schedules inflexible- closed questions
• lack validity- no way of checking truth
• closed questions impose assumptions
• not completely free from interviewer effect

Question 11

unstructured interviews advantages

Answer 11

• p’s can elaborate phrasing, question diff
• lots of qual data
• build up trust , honest

Question 12

unstructured interviews disadvantages

Answer 12

• need to train interviewers time cons
• expensive
• Hawthorne effect
• interviewer bias