surveys

Question 1

what are surveys?

Answer 1

primary quantative method producing quantative data eg consensus

Question 2

types of survey?

Answer 2

• face to face
• telephone
• postal
• internet

Question 3

advantages of face to face survey

Answer 3

• explain questions increases validity
• more likely participate = high reponse rate

Question 4

disadvantages of face to face surveys

Answer 4

• smaller sample than postal
• interviewer effect
• less practical- employing someone

Question 5

advantages of telephone surveys

Answer 5

• higher response rate than postal
• practical so can include more participants

Question 6

disadvantages of telephone surveys

Answer 6

• low response rate
• less practical than structured interview bc need telephone data= time consuming

Question 7

advantages of postal surveys

Answer 7

• practical- no face to face contact so cheap and quick
• anonymous- more likely tell truth than face to face= valid

Question 8

disadvantages of postal surveys

Answer 8

• low response rate
• some may sabotage ‘screw you effect’

Question 9

advantages of internet surveys

Answer 9

• large sample
• practical

Question 10

disadvantages of internet surveys

Answer 10

• low response rate
• sample may be skewed- only certain people respond (young)

Question 11

response rate disadvantage explained

Answer 11

• less educated not see worth in completing,
• instructions/wording can be complex
• upset/embarrassed with subject matter
• fear reprecussions/criticisms eg families refuse department of health ab childrens weight bc overweight
• refuse to respond if had bad experiences in past

Question 12

how to improve response rate?

Answer 12

Edwards
- finanical incentive
- short questionnaire used
- coloured ink
- stamped address + pen
- repeat contact made

Question 13

PERVERT of surveys

Answer 13

• practical
• ethical
• reliable
• not valid- social desirability + skew u- consensus asked religion ppl said Jedi
• Consesus
• representative- large sample
• Positivists