quan + quali + primary/secondary research

Question 1

define quantitative data

Answer 1

is numerical data

• gained from large-scale experiments or questionnaires

Question 2

advantages of quantitative data

Answer 2

• can be analyzed statistically and converted into graphs and summarised
• Precise
• A reliable measure as it is objective
• Measures behaviors

Question 3

disadvantages of quantitative data

Answer 3

• Lacks detail
• Often collected from artificial situations so may lack validity

Question 4

define qualitative data

Answer 4

non-numerical, so often in the form of words.

-It often comes from interview transcripts, unstructured observations, and case studies.

Question 5

advantages of qualitative data

Answer 5

• Rich and detailed
• Often collected in a real-life setting so has high external validity

Question 6

disadvantages of qualitative data

Answer 6

• Low reliability as subjective
• Imprecise