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Media and Information Literacy > Q1 WEEK 11 > Flashcards

Q1 WEEK 11 Flashcards

1
Q

are systems of signs which when put together create meaning.

A

CODES

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2
Q

3 Types of Codes

A

A. Symbolic Codes
B. Technical Codes
C. Written Codes

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3
Q

Under Symbolic Codes:

A

Setting
Mise en scene
Actors
Color

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4
Q

include the language, dress or actions of characters, or iconic symbols that are easily understood.

A

symbolic codes

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5
Q

time and place of the narrative, also includes the atmosphere or mood

A

setting

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6
Q

‘everything in the frame’; all objects within the frame

A

mise en scene

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7
Q

actors portray characters in media products and contribute to character development, creating tension or advancing the narrative

A

acting

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8
Q

media producers use ______ to specifically connect connotations to specific scenes, characters or objects

A

color

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9
Q

under Technical Codes:

A

a. sound
b. camera angles
c. types of shots
d. lighting
e. editing

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10
Q

refers to how the camera is operated, positioned and moved for specific effects

A

camera angles

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11
Q

the manipulation of natural or artificial light to selectively highlight specific elements of the scene.

A

lighting

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12
Q

process of choosing, manipulating and arranging images and sound

A

editing

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13
Q

are the formal written language used in a media product.

Spoken Language - dialogues and song lyrics

A

written codes

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14
Q

are accepted ways of using media codes

A

CONVENTIONS

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15
Q

“stereotypes”; typecast; standard;

A

CONVENTIONS

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16
Q

are repeated ways of constructing media works, using codes that over time have become accepted by the audience

A

CONVENTIONS

17
Q

arrangement of media codes

A

form conventions

18
Q

are common narrative structures and understandings that are common in story-telling media products

A

story conventions

19
Q

typical or standard analogy on plot, character or setting

A

genre conventions

20
Q

category of artistic, musical, or literary composition characterized by a particular style, form, or content

A

genre

21
Q

group of consumers for whom a media message was constructed

A

audience

22
Q

anyone else who is exposed to the message

A

audience

23
Q

Types of Media Audience

A
  • Mass Audience
  • Niche Audience
24
Q

mainstream consumers

A

mass audience

25
Q

small group of influential audience with unique tastes

A

niche audience

26
Q

focused audience; specific; main target
- saves you money on marketing bec. targets smaller group
- less competition
- more freedom in pricing

A

niche audience

Media and Information Literacy (8 decks)

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