Q1 WEEK 11

Question 1

are systems of signs which when put together create meaning.

Answer 1

CODES

Question 2

3 Types of Codes

Answer 2

A. Symbolic Codes
B. Technical Codes
C. Written Codes

Question 3

Under Symbolic Codes:

Answer 3

Setting
Mise en scene
Actors
Color

Question 4

include the language, dress or actions of characters, or iconic symbols that are easily understood.

Answer 4

symbolic codes

Question 5

time and place of the narrative, also includes the atmosphere or mood

Answer 5

setting

Question 6

‘everything in the frame’; all objects within the frame

Answer 6

mise en scene

Question 7

actors portray characters in media products and contribute to character development, creating tension or advancing the narrative

Answer 7

acting

Question 8

media producers use ______ to specifically connect connotations to specific scenes, characters or objects

Answer 8

color

Question 9

under Technical Codes:

Answer 9

a. sound
b. camera angles
c. types of shots
d. lighting
e. editing

Question 10

refers to how the camera is operated, positioned and moved for specific effects

Answer 10

camera angles

Question 11

the manipulation of natural or artificial light to selectively highlight specific elements of the scene.

Answer 11

lighting

Question 12

process of choosing, manipulating and arranging images and sound

Answer 12

editing

Question 13

are the formal written language used in a media product.

Spoken Language - dialogues and song lyrics

Answer 13

written codes

Question 14

are accepted ways of using media codes

Answer 14

CONVENTIONS

Question 15

“stereotypes”; typecast; standard;

Answer 15

CONVENTIONS

Question 16

are repeated ways of constructing media works, using codes that over time have become accepted by the audience

Answer 16

CONVENTIONS

Question 17

arrangement of media codes

Answer 17

form conventions

Question 18

are common narrative structures and understandings that are common in story-telling media products

Answer 18

story conventions

Question 19

typical or standard analogy on plot, character or setting

Answer 19

genre conventions

Question 20

category of artistic, musical, or literary composition characterized by a particular style, form, or content

Answer 20

genre

Question 21

group of consumers for whom a media message was constructed

Answer 21

audience

Question 22

anyone else who is exposed to the message

Answer 22

audience

Question 23

Types of Media Audience

Answer 23

• Mass Audience
• Niche Audience

Question 24

mainstream consumers

Answer 24

mass audience

Question 25

small group of influential audience with unique tastes

Answer 25

niche audience

Question 26

focused audience; specific; main target - saves you money on marketing bec. targets smaller group - less competition - more freedom in pricing

Answer 26

niche audience