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Media and Information Literacy > Q1 LESSON 6-7 > Flashcards

Q1 LESSON 6-7 Flashcards

1
Q

Uses of Media:

A

a) Source of Information
- provides knowledge & information

b) Medium of Communication
- channel to convey information

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2
Q

5 TYPES OF MEDIA

A

Print Media
- Newspaper
- Magazines
- Books
- Brochure
- Banner
- Flyers
- Billboards

Broadcast Media
Film (Film Vs. Cinema)
Video/Digital Games
New Media

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3
Q

printed and distributed on a daily or weekly basis (topics like sports, politics, sci-tech, local/international news)

A

newspaper

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4
Q

Printed on a weekly, monthly, quarterly, or annual basis. It contains information about FINANCE, LEFESTYLE, FASHION, SPORTS etc…

A

Magazines

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5
Q

Focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic

A

books

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6
Q

A type of booklet that includes everything about one company – Its products, services, terms, and conditions, contact details, address, etc…

A

Brochure

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7
Q

Used to advertise a company’s services and products, hung on easily-noticed sights to attract people’s attention

A

Banner

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8
Q

used mostly by small companies due to the low cost of advertising…distributed in public areas

A

FLyers

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9
Q

Huge advertisements created with the help of computers. Their goal is to attract people passing by.

A

Billboards

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10
Q

This means to communicate or transmit a signal, a message, or content, such as audio or video programming, to numerous recipients simultaneously over a communication network and reach over a wide area.

A

Broadcast Media

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11
Q

______is created by photographing actual scenes with a motion picture camera

A

Film

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12
Q

_________is the medium on which motion pictures are fixed

A

FIlm

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13
Q

_______is from the French cinématographe meaning movement

A

CInema

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14
Q

________ is slang for a motion picture.

A

Movies

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15
Q

highest grossing film

A

The Hows of Us

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16
Q

______
- Any of various interactive games played using a specialized electronic gaming device or a computer or mobile device and a television or other display screen, along with a means to control graphic images.

A

Video Games / Digital Games

17
Q

_________ are digital interactive media.

A

New Media

18
Q

involve two-way communication,

A

new media

19
Q

allow consumers to become producers

A

new media

20
Q

the merging of previously distinct media technologies and media forms due to digitization and computer networking

A

media convergence

21
Q

Theories in Media Effects

A
  1. Third Party Theory
  2. Reciprocal Theory
  3. Boomerang Effect
  4. Cultivation Theory
  5. Agenda-Setting Theory
22
Q

people are immune to the changes happening around

A

Third Party Theory

23
Q

they adapt, if you think you are immune, you adapt

A

third party theory

24
Q

people think they are more immune to media than others

A

third party theory

25
Q

media influences how a person acts

A

reciprocal theory

26
Q

kabayo ng batang magsasaka

A

Rabanus

27
Q

example of reciprocal theory

A

when people donate based on alarming news like typhoon

PBB

28
Q

our messages don’t work out the way they’re intended or they end up having the opposite effect than what is desired

A

boomerang effect

29
Q

media shapes our social reality by giving us a distorted view on the amount of violence and risk in the world

A

cultivation theory

30
Q

process whereby the mass media determine what we think and worry about

A

agenda-setting theory

31
Q

Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

A

propaganda

32
Q

ways that a company gets you to believe something, do something or buy something

A

propaganda

33
Q

they appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

A

propaganda

34
Q

Why should we be aware of Propaganda?

A

Propaganda MANIPULATES AND DIVERTS you from logical analysis of issues

Propaganda hides the truth

By understanding propaganda, you will be able to protect yourself from deceitful tactics

Propaganda oversimplifies distorts evidence

Propaganda shows internal inconsistency after examining facts

Media and Information Literacy (8 decks)

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