Q1 WEEK 10

Question 1

the fear of running out of something to read

Answer 1

Abibliophobia

Question 2

The world’s smallest book is _______

Answer 2

“Teeny From Turnip Town”

Question 3

The most expensive book in the world is _______________ by ____________ purchased by _______________ at an amount of _______

Answer 3

Codex Leicester, Leonardo Da Vinci, Bill Gates, 30.8 million dollars

Question 4

Media messages are constructed by

Answer 4

someone
an individual
a large organization

Question 5

MEDIA MESSAGES are made by _______

Answer 5

creators

Question 6

MEDIA MESSAGES when added by technology
= ____________________

Answer 6

= CONSTRUCTION OF MEDIA AND INFORMATION MESSAGES

Question 7

___________ requires the use of deliberate choice on what and what not to include, what to put on spotlight, and what should serve as a backdrop.

Answer 7

The process of construction

Question 8

the first step to fully appreciate the “constructedness” of media and information messages is to ____________.

Answer 8

deconstruct

Question 9

It means closely examining and taking apart the media message so that its parts are exposed to you.

Answer 9

process of deconstruction

Question 10

Help us understand who created the message, and who is intended to receive it;

Answer 10

deconstructing media messages

Question 11

reveal how the producer put together the message using words, images, sounds, design, and other elements;

Answer 11

deconstructing media messages

Question 12

expose the point of view of media makers, their values, and their biases; and

Answer 12

deconstruting media messages

Question 13

uncover hidden meanings– intended or unintended.

Answer 13

deconstructing media messages

Question 14

Media messages are intended _________

Answer 14

to reach audiences.

Question 15

Key Concepts in DEconstructing Media Messages:

Answer 15

1. Source
2. Audience
3. Text
4. Subtext
5. Persuasion Techniques
6. Point of View

Question 16

individual interpretation of a media message.

Answer 16

subtext

Question 17

Persuasion Techniques

Answer 17

1. Intensity
2. Repetition
3. Explicit Claims
4. Experts
5. Plain Folks
6. Flattery

Question 18

a persuasion technique that reinforces an effect of a statement by superlatives, comparatives or exaggeration

Answer 18

Intensity

Question 19

what persuasion technique is used:

“Enjoyed by more than 5,000 happy customers”
“Most popular”
“Bestseller”
“Creamiest ever!”
“Number 1 anti-dandruff shampoo”

Answer 19

Intensity

Question 20

Repetitive displaying and presenting of a message, image, key word.

Answer 20

repetition

Question 21

Exact and specific claims about quality, reliability, or effect.

Answer 21

Explicit Claims

Question 22

what persuasion technique is used in this:

Kills 99.9% of Germs.
See results in 30 days
Clears your stubborn pimple overnight!
2X more absorbent than the other brand
Isang patak, kaya ang sebong sangkatutak!

Answer 22

explicit claims

Question 23

uses authority figures that come off as credible, knowledgeable, and trustworthy

Answer 23

experts….persuasion technique

Question 24

what persuasion technique is used:

“Developed by leading experts”
“Doctors recommend this product more than any other”
“Our experienced team brings more than 25 years of service”

Answer 24

experts

Question 25

uses REGULAR PEOPLE and authenticity of their story.

Answer 25

plain folks persuasion technique

Question 26

appealing to sensitive side of citizens

Answer 26

flattery persuasion technique

Question 27

what persuasion technique is used:

Positive feelings
You are not you when you’re hungry – snickers
Have a break, have a kitkat.
Kapuso ng bawat Pilipino.
Saludo kami sa inyo.

Answer 27

flattery persuasion technique