Q1 WEEK 10 Flashcards
the fear of running out of something to read
Abibliophobia
The world’s smallest book is _______
“Teeny From Turnip Town”
The most expensive book in the world is _______________ by ____________ purchased by _______________ at an amount of _______
Codex Leicester, Leonardo Da Vinci, Bill Gates, 30.8 million dollars
Media messages are constructed by
someone
an individual
a large organization
MEDIA MESSAGES are made by _______
creators
MEDIA MESSAGES when added by technology
= ____________________
= CONSTRUCTION OF MEDIA AND INFORMATION MESSAGES
___________ requires the use of deliberate choice on what and what not to include, what to put on spotlight, and what should serve as a backdrop.
The process of construction
the first step to fully appreciate the “constructedness” of media and information messages is to ____________.
deconstruct
It means closely examining and taking apart the media message so that its parts are exposed to you.
process of deconstruction
Help us understand who created the message, and who is intended to receive it;
deconstructing media messages
reveal how the producer put together the message using words, images, sounds, design, and other elements;
deconstructing media messages
expose the point of view of media makers, their values, and their biases; and
deconstruting media messages
uncover hidden meanings– intended or unintended.
deconstructing media messages
Media messages are intended _________
to reach audiences.
Key Concepts in DEconstructing Media Messages:
- Source
- Audience
- Text
- Subtext
- Persuasion Techniques
- Point of View
individual interpretation of a media message.
subtext
Persuasion Techniques
- Intensity
- Repetition
- Explicit Claims
- Experts
- Plain Folks
- Flattery
a persuasion technique that reinforces an effect of a statement by superlatives, comparatives or exaggeration
Intensity
what persuasion technique is used:
“Enjoyed by more than 5,000 happy customers”
“Most popular”
“Bestseller”
“Creamiest ever!”
“Number 1 anti-dandruff shampoo”
Intensity
Repetitive displaying and presenting of a message, image, key word.
repetition
Exact and specific claims about quality, reliability, or effect.
Explicit Claims
what persuasion technique is used in this:
Kills 99.9% of Germs.
See results in 30 days
Clears your stubborn pimple overnight!
2X more absorbent than the other brand
Isang patak, kaya ang sebong sangkatutak!
explicit claims
uses authority figures that come off as credible, knowledgeable, and trustworthy
experts….persuasion technique
what persuasion technique is used:
“Developed by leading experts”
“Doctors recommend this product more than any other”
“Our experienced team brings more than 25 years of service”
experts
