pw Flashcards
which other target group and how
CTH: digital ambassadors
HIYA: lower frequency, posters instead of emails, change interest groups, film camera
HYM: round tables and chairs, traditional tea sets and snacks, group
which other target group and why
CTH: risk of living in isolation
HIYA: age gracefully
HYM: have people around to help when needed
what improvements and why
CTH: scams, F pattern, images do not stand out
HIYA: pull factor, communication skills, competitive
HYM: inappropriate chatting, insincere spamming, difficult to meetup
how to last over a longer period of time
CTH: update DDP with other features
HIYA: add food stalls, tables, workshops
HYM: check-in, timer, change rewards
how would you do your research differently/improve on the reliability/authenticity
Primary: interview same group with same qns rephrased after period of time, focus group discussions, interview people who left reviews, consult experts
Secondary: approach HDB for data, scholarly journals, focus group discussions with experts/professors
Representativeness: stratified sampling, conduct count of total hdb estates
how to measure success/effectiveness
CTH: DDP programmed to record number of times interacted with, QR code connected to website tracker like google analytics to track number of site visits
HIYA: ethnographic study, use clicker to count number of participants, use timer to time each conversation, implement barcode in app to track repeated visitors
HYM: test and control group, track people who clear 1st milestone vs last milestone
difficulties faced researching
Primary: small sample size
Secondary: outdated
Misinterpretation: no prototype/pilot testing
more time and resources
CTH: advertise 3d billboards, incorporate vibrations/sound effects to DDP, include AI voice to help navigate app
HIYA: aircons, sofas, caterers, mobile robots
HYM: personality test organisations, bondee, air tickets
other organisations and why
CTH: target media/stellar ace, spotify/soundcloud, spf/scamshield
HIYA: makers’ market
HYM: lazada/shopee
other organisations and how
CTH: vue digital signage
HIYA: maker’s market, chan brothers
HYM: vivid snaps
how to expand
CTH: tv, video montages, interviews, viu
HIYA: cc/oth/heartbeat, merge interest groups
HYM: geolocation integration, official interest groups
other ways to publicise
CTH: facebook reels
HIYA: bloggers/influencers (danielfooddiary, daphne ling, jason chee, zoe tay)
ALL: under one roof
