Push vs Pull Information Flashcards

Final Exam Review

1
Q

Push

A

Data or content that is sent to users without them having to request it. Examples include email newsletters, app notifications, software updates, and real-time alerts. Push strategies are useful for proactive communication, like warning systems or promotional marketing.

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2
Q

Pull

A

Data that users request or seek out themselves. Examples include conducting a search on Google, querying a database, or visiting and browising a webpage. Pull systems give users control over what and when they access information, supporting personalization and exploration.

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3
Q

Drill Down

A

A technique used in data analysis and reporting that allows users to view data at increasing levels of detail. For example, from yearly sales → to quarterly → to monthly → to daily → to store-level. Drill-down supports investigative analysis and helps users pinpoint trends or issues.

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4
Q

Roll-up

A

The opposite of drill-down. It summarizes or aggregates data to show higher-level patterns or summaries. For example, city → state → country sales. Roll-up is useful for generating summary reports and dashboard metrics.

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5
Q

Purpose of Drill Down vs Roll up

A

These tools are essential in OLAP systems for multidimensional data analysis, enabling flexibility in exploring data from general to specific (drill-down) or from specific to general (roll-up).

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