PURCOM Flashcards
Refers to the conceptual model used to explain the human communication process.
Models of Communication
The first communication model attributed.
Aristotle Model of Communication
source credibility
- Ethos
understanding audiences
- Pathos
pertain to message, design, and strategy
- Logos
- This model is more focused on public speaking than interpersonal communication.
- The sender is an active participant and the receiver is passive.
- This concept is used in public speaking, seminars, and lecture.
Aristotle Model of Communication
- 5 basic components of Aristotle Model of Communication
speaker, speech, audience, effect, and occasion.
- In 1948, was an American mathematician, Electronic engineer and an American scientist and both of them wrote an article, “Bell System Technical Journal” called “A Mathematical Theory of Communication” also called as “Shannon-Weaver Model of Communication.”
- This model is more technological than other linear models.
Shannon – Weaver Model of Communication
- That communication is circular, not linear. The listener can both receive and send messages.
- The communication is usually equal and reciprocal.
- The message requires interpretation.
- Three steps – encoding, decoding, and interpreting the message.
Osgood and Schramm Model of Communication
- consist of the validated guidelines that are used in performing different task or functions to achieve pre-defined goals
Principles of Communication
means that one should stick to the point and keep it brief. Avoid filler words.
- Conciseness
involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a simple “You” attitude.
- Courtesy
the core of correctness is proper grammar, punctuation, and spelling.
- Correctness
message being conveyed must be clear. Getting the meaning from your head to the head of your reader.
- Clarity
the message is complete when it contains all the facts the reader or listener needs for the reaction you desire.
Completeness
- communication should be both consistent and logical. All terms of the message should be interconnected and relevant to the message being conveyed.
Coherence
being specific, definite and vivid rather than vague and general or unclear in conveying the message
- Concreteness
Noise that physically disrupts communication, such as standing next to loudspeakers at a party, or the noise from a construction site next to a classroom making it difficult to hear the professor.
Environmental noise
Physical maladies that prevent effective communication, such as actual deafness or blindness prevent messages from being received as they were intended.
Physiological-impairment noise
Different interpretations of the meanings of certain words. For example, the word
“weed” can be interpreted as an undesirable plant in a yard, or as a euphemism for marijuana.
Semantic noise
Poorly structured communication can prevent the receiver from accurate interpretation. For example, unclear and badly stated directions can make the receiver even more lost.
Organizational noise
Stereotypical assumptions can cause misunderstandings, such as unintentionally offending a non-Christian person by wishing them a “Merry Christmas”
Cultural noise
Certain attitudes can also make communication difficult. For instance, great anger or sadness may cause someone to lose focus on the present moment. Disorders such as autism may also severely hamper effective communication.
Psychological noise
means a person who initiates the communication and conveys its ideas to the receiver. It is the source of the process.
- Senders
The content, ideas, emotions, suggestions, order all fall under this element of communication.
- Message
The method to convert the message into communication syllables like picture, word, gestures, etc.
- Encoding
The trail along which the encoded message is transmitted to the receiver. The channel could be written, face-to-face, calls or any suitable manner.
- Media
The opposite of the encoding process, the conversion of the encoded syllables is done by the receiver.
- Decoding
The last person in the chain who finally receives the message from the sender and takes an action as per requirement.
- Receiver
It cumulatively involves all the actions of the receiver indicating that he received and understood the message by senders.
- Feedback
The obstruction or hindrance in the entire process in the communication. This hindrance might be caused by the sender, receiver, or the message.
- Noise
- A word that names something, such as person, place, thing, or idea.
Noun