Publicité et marketing Flashcards by Lucie Christophe | Brainscape

Q

Ad

A

Annonce publicitaire

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Aim

A

But, viser

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Audience

A

Public, audience

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Bargain

A

Bonne affaire, négocier

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Behavior

A

Comportement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Bid

A

Offre

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Blueprint

A

Plan, avant projet

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Booklet

A

Dépliant, brochure

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Boost

A

Promouvoir

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Bracket

A

Tranche

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Brand

A

Marque

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Broadcast

A

Diffuser

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Commercial

A

Publicité

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Consumer

A

Consommateur

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Consumer goods

A

Biens de consommation

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Contest

A

Concours

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Data

A

Données

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Database

A

Base de données

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Disposable

A

Jetable

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Draft

A

Brouillon, avant-projet

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Flyer

A

Prospectus

Q

Household

A

Ménage

Q

Launch

A

Lancement, lancer

Q

Layout

A

Présentation

Q

Leaflet

A

Prospectus

Q

Literature

A

Documentation

Q

Loyalty

A

Fidélité

Q

Market share

A

Part de marché

Q

Misleading

A

Trompeur

Q

Niche

A

Créneau

Q

Poll

A

Sondage, sonder

Q

Poster

A

Affiche

Q

Press release

A

Communiqué de presse

Q

Purchasing power

A

Pouvoir d’achat

Q

Rate

A

Tarif, taux

Q

Rebate

A

Rabais

Q

Run an ad

A

Passer une annonce

Q

Sample

A

Echantillon

Q

Sampling

A

Echantillonnage

Q

Sketch

A

Croquis

Q

Sponsor

A

Sponsor, sponsoriser

Q

Sponsorship

A

Sponsoring

Q

Sticker

A

Autocollant

Q

Survey

A

Sondage

Q

Tap a market

A

Exploiter un marché

Q

Target

A

Cible, cibler

Q

Taste

A

Goût, goûter

Q

Trend

A

Tendance

Q

Upscale

A

Haut de gamme

Q

User

A

Utilisateur