Marketing and advertising Flashcards by Lucie Christophe

Q

Annonce publicitaire

A

Ad

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

But, viser

A

Aim

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Public, audience

A

Audience

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Bonne affaire, négocier

A

Bargain

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Comportement

A

Behavior

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Offre

A

Bid

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Plan, avant projet

A

Blueprint

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Dépliant, brochure

A

Booklet

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Promouvoir

A

Boost

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Tranche

A

Bracket

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Marque

A

Brand

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Diffuser

A

Broadcast

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Publicité

A

Commercial

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Consommateur

A

Consumer

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Biens de consommation

A

Consumer goods

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Concours

A

Contest

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Données

A

Data

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Base de données

A

Database

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Jetable

A

Disposable

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Brouillon, avant projet

A

Draft

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Prospectus

A

Flyer

Q

Ménage

A

Household

Q

Lancement, lancer

A

Launch

Q

Présentation

A

Layout

Q

Prospectus

A

Leaflet

Q

Documentation

A

Literature

Q

Fidélité

A

Loyalty

Q

Part de marché

A

Market share

Q

Trompeur

A

Misleading

Q

Créneau

A

Niche

Q

Sondage, sonder

A

Poll

Q

Affiche

A

Poster

Q

Communiqué de presse

A

Press release

Q

Pouvoir d’achat

A

Purchasing power

Q

Tarif, taux

A

Rate

Q

Rabais

A

Rebate

Q

Passer une annonce

A

Run an ad

Q

Echantillon

A

Sample

Q

Echantillonnage

A

Sampling

Q

Croquis

A

Sketch

Q

Sponsor, sponsoriser

A

Sponsor

Q

Sponsoring

A

Sponsorship

Q

Autocollant

A

Sticker

Q

Sondage

A

Survey

Q

Exploiter un marché

A

Tap a market

Q

Cible, cibler

A

Target

Q

Goût, goûter

A

Taste

Q

Tendance

A

Trend

Q

Haut de gamme

A

Upscale

Q

Utilisateur

A

User