PUBLIC SERVICE ANNOUNCEMENT

Question 1

• short informational clip that is meant to raise the audience’s awareness about an important issue.
• can be instructional, inspirational, or even shocking to elicit emotion and action.

Forms of ________
o Commercials
o Print ads

Answer 1

PUBLIC SERVICE ANNOUNCEMENT

Question 2

Common Types of PSA

Answer 2

• Announcement
• Documentary/Interviews
• Narrative

Question 3

o usual components are a series of videos and images with a narrator or narrators delivering information to the audience either on-screen or through a voiceover.
o Sometimes text alone can be just as powerful and effective.

Answer 3

Announcement

Question 4

o This method is effective because the _________ provide either expert testimony or stories from people who have personal experience with your topic to support the argument that you are making.
o Sometimes the __________ can be accompanied by a voiceover, or other times your interview(s) alone can be very effective

Answer 4

Documentary/Interviews

Question 4

o This style uses either a scene, montage (a collection of several short clips), or a re-enactment/footage of true events to illustrate the point that you are trying to make.
o This style can allow your PSA not only to be more creative, but also subtle, yet powerful

Answer 4

Narrative

Question 4

What Makes PSA Effective?

Answer 4

a. It gets the audience to pay attention.
b. The message is clear and easy to understand.
c. The message is supported by facts about the issue.
d. The audience is able to sympathize with those affected by the issue.

Question 5

How to create a PSA?

Answer 5

a. Choose your topic
b. Research
c. Consider your audience
d. Grab your audience’s attention
e. Create a script
f. Storyboard your script
g. Film your footage and edit your PSA
h. Find your audience and get their reaction