Public relations Flashcards by Daniel Münger

Q

(Bedürfnisse) entsprechen, erfüllen

A

(to meet/satisfy) needs

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Q

Verständnis (schaffen)

A

(to build) understanding

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Q

Werbekampagne

A

advertising campaign

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Q

Verfügbarkeit

A

availability

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Q

Mundpropaganda

A

buzz

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Q

Werbespot

A

commercial

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Q

Werte einer Firma

A

company values

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Q

Verkaufsvertretung

A

dealership

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Q

Auslage, Display

A

display

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Q

aufstrebende Märkte

A

emerging markets

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Q

Image, Bild, Ansehen

A

image

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Q

eigene Meinung

A

independent opinion

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Q

innovativ

A

innovative

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Q

Reiserouten

A

itineraries

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Q

Produktionseinrichtung / -fabrik

A

manufacturing facility / plant

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Q

stark, mächtig, einflussreich

A

powerful

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Q

PR, Öffentlichkeitsarbeit

A

PR (public relations)

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Q

Bereichterstattung

A

press coverage

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Q

Pressedossier

A

press packs

Q

Produkte-Lancierung

A

product launch

Q

öffentliches Bewusstsein

A

public awareness

Q

ehrenhaft, anständig

A

reputable

Q

Ruf

A

reputation

Q

Verantwortung

A

responsibility

Verkaufsargument

selling point

Soziale Netzwerke

social media

Werbeslogan

strapline

Strategie

strategy

Umfrage, Untersuchung

survey

Zielgruppe

target audience

Teaser-Kampagne

teaser campaign

teilnehmen

to attend (a launch)

(das Personal) instruieren

to brief (staff)

aufbauen (langfristige Geschäftsbeziehungen)

to build (long-term relationships)

umgehen mit

to deal with (the press)

an einem Wettbewerb teilnehmen

to enter a competition

(Details) festlegen

to finalise (the details)

aufrechterhalten, wahren

to maintain (goodwill)

(Antworten) kontrollieren, überwachen

to monitor (replies)

ein neues Image geben

to rebrand

(ein Problem) lösen

to solve (a problem)

Fachzeitschrift

trade magazines

Treffpunkt, Austragungsort

venue

viral (virale Kampagne)

viral (campaign)

Rezensionen

write-ups