Public relations Flashcards

0
Q

(Bedürfnisse) entsprechen, erfüllen

A

(to meet/satisfy) needs

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1
Q

Verständnis (schaffen)

A

(to build) understanding

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2
Q

Werbekampagne

A

advertising campaign

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3
Q

Verfügbarkeit

A

availability

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4
Q

Mundpropaganda

A

buzz

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5
Q

Werbespot

A

commercial

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6
Q

Werte einer Firma

A

company values

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7
Q

Verkaufsvertretung

A

dealership

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8
Q

Auslage, Display

A

display

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9
Q

aufstrebende Märkte

A

emerging markets

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10
Q

Image, Bild, Ansehen

A

image

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11
Q

eigene Meinung

A

independent opinion

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12
Q

innovativ

A

innovative

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13
Q

Reiserouten

A

itineraries

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14
Q

Produktionseinrichtung / -fabrik

A

manufacturing facility / plant

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15
Q

stark, mächtig, einflussreich

A

powerful

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16
Q

PR, Öffentlichkeitsarbeit

A

PR (public relations)

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17
Q

Bereichterstattung

A

press coverage

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18
Q

Pressedossier

A

press packs

19
Q

Produkte-Lancierung

A

product launch

20
Q

öffentliches Bewusstsein

A

public awareness

21
Q

ehrenhaft, anständig

A

reputable

22
Q

Ruf

A

reputation

23
Q

Verantwortung

A

responsibility

24
Q

Verkaufsargument

A

selling point

25
Q

Soziale Netzwerke

A

social media

26
Q

Werbeslogan

A

strapline

27
Q

Strategie

A

strategy

28
Q

Umfrage, Untersuchung

A

survey

29
Q

Zielgruppe

A

target audience

30
Q

Teaser-Kampagne

A

teaser campaign

31
Q

teilnehmen

A

to attend (a launch)

32
Q

(das Personal) instruieren

A

to brief (staff)

33
Q

aufbauen (langfristige Geschäftsbeziehungen)

A

to build (long-term relationships)

34
Q

umgehen mit

A

to deal with (the press)

35
Q

an einem Wettbewerb teilnehmen

A

to enter a competition

36
Q

(Details) festlegen

A

to finalise (the details)

37
Q

aufrechterhalten, wahren

A

to maintain (goodwill)

38
Q

(Antworten) kontrollieren, überwachen

A

to monitor (replies)

39
Q

ein neues Image geben

A

to rebrand

40
Q

(ein Problem) lösen

A

to solve (a problem)

41
Q

Fachzeitschrift

A

trade magazines

42
Q

Treffpunkt, Austragungsort

A

venue

43
Q

viral (virale Kampagne)

A

viral (campaign)

44
Q

Rezensionen

A

write-ups