Public relations Flashcards

0
Q

(Bedürfnisse) entsprechen, erfüllen

A

(to meet/satisfy) needs

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1
Q

Verständnis (schaffen)

A

(to build) understanding

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2
Q

Werbekampagne

A

advertising campaign

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3
Q

Verfügbarkeit

A

availability

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4
Q

Mundpropaganda

A

buzz

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5
Q

Werbespot

A

commercial

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6
Q

Werte einer Firma

A

company values

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7
Q

Verkaufsvertretung

A

dealership

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8
Q

Auslage, Display

A

display

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9
Q

aufstrebende Märkte

A

emerging markets

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10
Q

Image, Bild, Ansehen

A

image

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11
Q

eigene Meinung

A

independent opinion

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12
Q

innovativ

A

innovative

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13
Q

Reiserouten

A

itineraries

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14
Q

Produktionseinrichtung / -fabrik

A

manufacturing facility / plant

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15
Q

stark, mächtig, einflussreich

A

powerful

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16
Q

PR, Öffentlichkeitsarbeit

A

PR (public relations)

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17
Q

Bereichterstattung

A

press coverage

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18
Q

Pressedossier

A

press packs

19
Q

Produkte-Lancierung

A

product launch

20
Q

öffentliches Bewusstsein

A

public awareness

21
Q

ehrenhaft, anständig

22
Q

Ruf

A

reputation

23
Q

Verantwortung

A

responsibility

24
Verkaufsargument
selling point
25
Soziale Netzwerke
social media
26
Werbeslogan
strapline
27
Strategie
strategy
28
Umfrage, Untersuchung
survey
29
Zielgruppe
target audience
30
Teaser-Kampagne
teaser campaign
31
teilnehmen
to attend (a launch)
32
(das Personal) instruieren
to brief (staff)
33
aufbauen (langfristige Geschäftsbeziehungen)
to build (long-term relationships)
34
umgehen mit
to deal with (the press)
35
an einem Wettbewerb teilnehmen
to enter a competition
36
(Details) festlegen
to finalise (the details)
37
aufrechterhalten, wahren
to maintain (goodwill)
38
(Antworten) kontrollieren, überwachen
to monitor (replies)
39
ein neues Image geben
to rebrand
40
(ein Problem) lösen
to solve (a problem)
41
Fachzeitschrift
trade magazines
42
Treffpunkt, Austragungsort
venue
43
viral (virale Kampagne)
viral (campaign)
44
Rezensionen
write-ups