Public relations Flashcards by Daniel Münger

Q

(Bedürfnisse) entsprechen, erfüllen

A

(to meet/satisfy) needs

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Q

Verständnis (schaffen)

A

(to build) understanding

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Q

Werbekampagne

A

advertising campaign

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Q

Verfügbarkeit

A

availability

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Q

Mundpropaganda

A

buzz

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Q

Werbespot

A

commercial

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Q

Werte einer Firma

A

company values

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Q

Verkaufsvertretung

A

dealership

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Q

Auslage, Display

A

display

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Q

aufstrebende Märkte

A

emerging markets

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Q

Image, Bild, Ansehen

A

image

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Q

eigene Meinung

A

independent opinion

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Q

innovativ

A

innovative

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Q

Reiserouten

A

itineraries

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Q

Produktionseinrichtung / -fabrik

A

manufacturing facility / plant

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Q

stark, mächtig, einflussreich

A

powerful

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Q

PR, Öffentlichkeitsarbeit

A

PR (public relations)

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Q

Bereichterstattung

A

press coverage

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Q

Pressedossier

A

press packs

Q

Produkte-Lancierung

A

product launch

Q

öffentliches Bewusstsein

A

public awareness

Q

ehrenhaft, anständig

A

reputable

Q

Ruf

A

reputation

Q

Verantwortung

A

responsibility

Q

Verkaufsargument

A

selling point

Q

Soziale Netzwerke

A

social media

Q

Werbeslogan

A

strapline

Q

Strategie

A

strategy

Q

Umfrage, Untersuchung

A

survey

Q

Zielgruppe

A

target audience

Q

Teaser-Kampagne

A

teaser campaign

Q

teilnehmen

A

to attend (a launch)

Q

(das Personal) instruieren

A

to brief (staff)

Q

aufbauen (langfristige Geschäftsbeziehungen)

A

to build (long-term relationships)

Q

umgehen mit

A

to deal with (the press)

Q

an einem Wettbewerb teilnehmen

A

to enter a competition

Q

(Details) festlegen

A

to finalise (the details)

Q

aufrechterhalten, wahren

A

to maintain (goodwill)

Q

(Antworten) kontrollieren, überwachen

A

to monitor (replies)

Q

ein neues Image geben

A

to rebrand

Q

(ein Problem) lösen

A

to solve (a problem)

Q

Fachzeitschrift

A

trade magazines

Q

Treffpunkt, Austragungsort

A

venue

Q

viral (virale Kampagne)

A

viral (campaign)

Q

Rezensionen

A

write-ups