Marketing disasters

Question 0

zuunterst, am Ende

Answer 0

at the bottom end (of the market)

Question 1

Marktspanne, -mischung

Answer 1

marketing mix

Question 2

Hinweis, Anhaltspunkt

Answer 2

clue

Question 3

Konditorwaren, Süsswaren

Answer 3

confectionary

Question 4

Konservatorium; Wintergarten

Answer 4

conservatory

Question 5

fehlerhaft

Answer 5

flawed

Question 6

Staubsauger

Answer 6

hoover

Question 7

Beförderung; Werbekampagne

Answer 7

promotion

Question 8

Werbegeschenk

Answer 8

promotional gift

Question 9

bewährt

Answer 9

proven (success)

Question 10

Forschung

Answer 10

research

Question 11

Detaillist

Answer 11

retailer

Question 12

Konkurrent

Answer 12

rival

Question 13

(Interesse) wecken

Answer 13

to attract (interest)

Question 14

(Fehler / Katastrophen) vermeiden

Answer 14

to avoid (mistakes/disasters)

Question 15

den Umsatz steigern

Answer 15

to boost sales

Question 16

(2 Termine) zusammenfallen, sich decken

Answer 16

to coincide with

Question 17

in Liquidation gehen

Answer 17

to go into liquidation

Question 18

falsch laufen; nicht funktionieren

Answer 18

to go wrong

Question 19

(ein Produkt) positionieren

Answer 19

to position (a product)

Question 20

(eine Auszeichnung) erhalten

Answer 20

to receive (a prize)

Question 21

(einen Wettbewerb) durchführen

Answer 21

to run (a competition)

Question 22

(Preis) gewinnen

Answer 22

to win (a prize)

Question 23

(Marktanteil) gewinnen

Answer 23

to win (market share)

Question 24

(ein Produkt) zurückziehen

Answer 24

to withdraw (a product)

Question 25

Spitzen-, der Spitzenklasse

Answer 25

top-of-the-range

Question 26

hinterher, im Nachhinein

Answer 26

with hindsight