Brand power Flashcards by Daniel Münger | Brainscape

Q

gewinnorientiert

A

bottom line

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Q

Bankensektor

A

banking sector

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Q

Marke Treue

A

brand loyalty

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Q

Markenerweiterung

A

brand stretching

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Q

Eindringen in andere Märkte

A

brandstretching

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Q

Engagement, Verpflichtung

A

commitment

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Q

Wettbewerbsvorteil

A

competitive advantage

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Q

Grundwerte

A

core values

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Q

Unternehmensziele und -werte

A

corporate goals and values

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Q

Kreditkarte

A

credit card

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Q

Billig(produkte), … zu Schleuderpreisen

A

cut-price (goods)

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Q

vielfältig

A

diverse

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Q

Diversifikation

A

diversification

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Q

ethisch

A

ethical

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Q

Wachstum

A

growth

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Q

Image

A

image

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Q

Anreiz

A

incentive

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Q

Versicherung

A

insurance

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Q

Zinssatz

A

interest rate

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Q

(Produkt-)Linien

A

lines (of products)

Q

Logos

A

logos

Q

Treueplan

A

loyalty scheme

Q

wichtige Marke

A

major brand

Q

Hypothek

A

mortgage

Q

allgemeine Unkosten

A

overheads

Q

Eigenmarke

A

own brand

Q

(Produkte) der eigenen Marke

A

own-label (products)

Q

Leistung, Vorstellung

A

performance

Q

persönliches Darlehen

A

personal loan

Q

Kauf

A

purchase

Q

Zuverlässigkeit

A

reliability

Q

Ruf

A

reputation

Q

Werbespruch

A

slogan

Q

Stärke

A

strength

Q

Supermarktkette

A

supermarket chain

Q

Zeilkunde

A

target customer

Q

Anklang finden bei

A

to appeal to

Q

(Kunden) anziehen

A

to attract (customers)

Q

(Profite) ankurbeln

A

to boost (profits)

Q

überzeugen

A

to convince

Q

schädigen

A

to damage (a brand)

Q

diversifizieren, breiter fächern

A

to diversify

Q

ermutgen

A

to encourage

Q

sammeln (Informationen)

A

to gather (information)

Q

auf den Markt bringen

A

to launch

Q

überzeugen

A

to persuade

Q

unterstützen

A

to support

Q

Verbraucherfreundlichkeit

A

user-friendliness