public relations

Question 1

what is pr?

Answer 1

• the aim of public relations is to improve the image of the organisation is the eyes of all its stakeholders, shareholders, employees etc

• public relation activities are planned and will cost the organisation money

• effective PR will give the organisation a good image which will increase sales

Question 2

what are 5 advantages of pr?

Answer 2

• provides public with information about the organisation

• builds confidence / reputation of the organisation and awareness of its products

• develops goodwill in the community

• presents the organisation in a positive way

• supports and enhances other areas of the promotion m such as advertising and selling

Question 3

what are press releases?

Answer 3

• a press release is usually a written statement to the press that communicates activities within the organisation

• a press release does not have to be written, it can be recorded and communicated to the media for the purpose of announcing something netsworthy

Question 4

what are charity donations?

Answer 4

• organisations may donate sums of money to charities in the hope of not only helping a good cause but to be seen as socially responsible

• this helps raise awareness of the organisation

Question 5

what are event sponsorships?

Answer 5

• organisations will sponsor events where there is likely to be a lot of public attention

• sports and charity events are often sponsored by large organisations which have their company name displayed on material that the sport or charity is distributing

• football strips are sponsored by companies for example