into the pipeline promotions

Question 1

what is into the pipeline promotions?

Answer 1

into the pipeline is where manufacturers of products encourage retailers to stock their products

Question 2

what are 3 methods of into the pipeline promotions?

Answer 2

• point of sale material - free posters, display materials to display manufacturers products to the consumers at checkouts for example. running competitions

• sale or return - manufacturer gives the retailer the chance to return stock / products so risk is reduced of being stuck with unsold stock

• staff training - the manufacturer will provide training and demonstrations to the retail staff so they feel confident in promoting the manufactures product