Public Relatation Flashcards
Purpose of public relations
Identifies problem , take actions to prevent negative publicity by ensuring clear honest communication with all stake holders
Successful PR
5
Public interest Planned Management function 2 way communication Promote performance
Public interest
Benefit all stakeholders
Planned
Aware of all internal and external factors
Management function
Clear message to all stakeholders
Two way communication
Listen to all stakeholders encourage feedbacks
Promote performance
Ensure business follows policy and profits are made
2 types of PR
Internal
External
Internal
Employees represents the business
Shareholder - owner of the business negative publicity shares of the business decrease
External
Media- reports positive or negative incidents that happened in the business
Consumers - will inform other people about their experience of a product or service
Financial institutions- loan money to the business -ve publicity if business does not pay back loan
Broader community - expect business to get involved in CSR
Process of PR
Research
Action
Communication
Evaluation
Research
Investigate all factors surrounding incident
Action
Determine plan
Communication
Release statement and get feedback to solve crisis
Evaluation
Did stakeholders respond to the communication
Was the Indus successfully solved
