Pricing Flashcards

1
Q

Pricing techniques

4

A

Cost based price
Demand based pricing
Competition based pricing
Combination pricing

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2
Q

Cost based pricing

A

Used for the setting of the price

Cost price +profit

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3
Q

Demand based pricing

A

The greater the demand the greater the business is going to charge

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4
Q

Competition based pricing

A

Use competitors price as an indication to set price

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5
Q

Combination pricing

A

Combination of all the techniques given

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6
Q

Factors affecting selling price

6

A
Price discrimination 
Perceived value 
Loss leaders 
Baite pricing 
Penetration
Psychological price
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7
Q

Price discrimination

A

Only certain people can purchase products / service

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8
Q

Perceived value

A

Items come in larger quantities but make larger quantities cheaper to convince you to buy it

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9
Q

Loss leaders

A

When business struggles they reduce price

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10
Q

Baite pricing

A

False advertising to make you buy the product but they don’t have it

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11
Q

Penetration

A

Come in cheap but as demand increases price increases

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