Pricing Flashcards
Pricing techniques
4
Cost based price
Demand based pricing
Competition based pricing
Combination pricing
Cost based pricing
Used for the setting of the price
Cost price +profit
Demand based pricing
The greater the demand the greater the business is going to charge
Competition based pricing
Use competitors price as an indication to set price
Combination pricing
Combination of all the techniques given
Factors affecting selling price
6
Price discrimination Perceived value Loss leaders Baite pricing Penetration Psychological price
Price discrimination
Only certain people can purchase products / service
Perceived value
Items come in larger quantities but make larger quantities cheaper to convince you to buy it
Loss leaders
When business struggles they reduce price
Baite pricing
False advertising to make you buy the product but they don’t have it
Penetration
Come in cheap but as demand increases price increases