Marketing

Question 1

Marketing

Answer 1

Create an awareness of the product/service

Conduct research to identify target market

Question 2

The 4 p

Answer 2

Product
Price
Promotion
Place

Question 3

Types of goods

4

Answer 3

Convenience
Select goods
Speciality goods
Industrial goods

Question 4

Convenience goods

Answer 4

Purchased frequently e.g. Milk sweets

Question 5

Select goods

Answer 5

Purchased after careful consideration

Clothing , furniture or cellphones

Question 6

Speciality goods

Answer 6

Expensive , high brand loyalty

House cars jewelry

Question 7

Industrial

Answer 7

Used in manufacturing

Distribution smaller due to nature of products

Question 8

Service

Answer 8

Provision of an operation

Question 9

Product design

6

Answer 9

Brainstorming 
Selecting product ideas 
Testing product concept 
Analyzing profit ability 
Test the product 
Test the market

Question 10

How to prevent drops in sales

5

Answer 10

Differentiation 
Publicity stunts 
Special offers 
Reward system 
Merge with another company

Question 11

Purpose of packaging

4

Answer 11

Protects the product
Can be reused
Source of information
Different size for different market

Question 12

Requirement for good packaging

Answer 12

Eye catching
Suit the product /target market
Promote the image of the business
Strong and well designed