Public Attitudes 1914-47 Flashcards
Revise
What was general public opinion to the Empire in the period 1914-47?
Few would’ve questioned its importance. Seen as something of prestige and its value. Some people were impressed by Gandhi when he came. Didn’t vote for the labour party to abolish the Empire. Lamented the loss of India in 1947.
How did the Government themselves choose to promote Empire?
Empire Marketing Board set up in 1926. Staging of exhibitions, such as the Wembley Exhibition of 1924 that the government contributed half the £2.2 million cost. 17 million attended 1924, 9 million attended 1925.
When was the BBC established and how did it promote Empire?
Established 1923 and covered many major events within the Empire.
How was education influential in shaping public attitudes?
Empire was a focal point for teaching geography, history and literature. Imperial History was studied in Cambridge University. Universities also trained Colonial Servants.
How was literature and film influential in shaping public opinion about the Empire?
Children’s literature celebrated Empire such as G.A Henty. Feature films such as Sanders of the River and The Four Feathers had a background of Empire. Government insisted Empire was always shown in a positive light.
In what ways was music made to be pro-Empire?
1924 Empire Exhibition, Elgar composed ‘Land of Hope and Glory’ and ‘Empire March’
How could advertisements be used in a pro-Empire fashion?
Had used Empire motifs to promote their products. Tea was sold with cards of different places in the Empire.
What was Empire Day and who celebrated it?
National holiday, however was mostly celebrated by children and therefore restricted.
How did military service spread the ideas of Empire?
Troops in both WW1 and WW2 served around the world and fought alongside troops from colonies.
To what extent were the ideas of Empire spread?
There is a strong sense that imperial propaganda was growing, but not much evidence it was being consumed.
Could be the fact that they had to spread these ideas so much that not many people actually cared about Empire.
Could depend on social class and age.
