psychology fase#3 2024 Flashcards
Maslow’s Hierarchy levels
- Physiological Needs
- Safety Needs
- Love and Belonging Needs
- Esteem Needs
- Self-Actualization Needs
- Physiological Needs
Product Focus: To satisfy basic needs
Messaging: emphasize the importance of nature, directing or connecting it to the product.
Examples: Water, selling a water bottle. Medicine and food.
- Love and Belonging Needs
Messaging: warm, inclusive, it highlight social connections, community
Examples: Tinder, Facebook, Match.com, restaurants that sell you love and not just food (they out candles, decor the table, they sell the experience)
- Safety Needs
Messaging: reliability
Examples: financial products like the bank, home security systems, security cameras, insurance, sometimes medicine, etc.
- Esteem Needs
Messaging: achievements, look for achievements, self employment
Examples: Luxury goods, luxury cars, fine dining, etc.
- Self-Actualization Needs
Messaging: pursuit of passions, motivational language
Examples: high education (like degrees and Masters), traveling for pleasure, reading a book (self growth book)
Why can’t we swap or change levels in the Maslow pyramid?
We cannot live from the interpersonal relationships and then assume we are going to eat.
The 4 P’s of Marketing
Product
Price
Place (Distribution)
Promotion
Product
Refers to the goods or services offered by a business to meet customer needs or desires.
This includes decisions about product design, features, quality, branding, and packaging.
Price
The amount of money customers must pay to acquire the product.
Pricing strategies can include considerations such as cost, demand, competition, and perceived value.
Place
How and where the product is made available to customers.
This involves the selection of distribution channels, locations, inventory management, and logistics.
Promotion
The various ways a business communicates the benefits and features of its product to its target audience.
This includes advertising, sales promotions, public relations, and personal selling
- Product: the equivalent in psychology
person
take into consideration the next aspects:
a. Behavior
b. Personality
c. Mind
d. Memory
e. Talent
- Price: In psychology
value
a. Principles
b. Values
c. Self-esteem
d. Complexes
e. The value we assign to other people in our life and to ourselves
- Place: In psychology
your place in the world. In psychology we are not only referring to a physical place, we also refer to an emotional place. What is our role in this world.
a. Responsibilities
b. Obligations
