Psychological factors of vision and taste

Question 1

3 psychological factors of visual perception

Answer 1

gestalt principles
perceptual constancies
perceptual set

Question 2

VISION

What are the 4 gestalt principles?

What are the principles for?

Answer 2

proximity principle
similarity principle
firgure-ground principle
closure principle

explain how we interpret visual information most efficiently by grouping individual elements together to perceive a whole object

Question 3

VISION

What are perceptual constancies?

Answer 3

perceive a visual stimulus as remaining constant even though the visual information sent to the brain about the object shows it as constantly changing in shape, size, brightness and orientation.

Question 4

VISION

What is a perceptual set?

Answer 4

tendency to view things in a certain way due to a readiness to receive certain stimuli.

Question 5

3 psychological factors of gustatory perception

Answer 5

perceptual set
emotional state
product packaging

Question 6

TASTE

What is emotional state?

Answer 6

reaction to tastes is closely related to our past experiences with them.

Question 7

TASTE

What is product packaging?

Answer 7

Both branding and packaging can trigger our perceptual sets and emotions, thereby influencing how we perceive a product’s taste