Propaganda Techniques

Question 1

Persuades people to do thing because others are doing it

Answer 1

• Bandwagon
• Ex: Soft drink ad showing large group drinking same soda

Question 1

Uses words of popular person or expert to promote something

Answer 1

• Testimonial
• Ex: Sportsperson recommends running shoes
• Must be believable (fake testimonials ruin thing’s reputation)

Question 2

Qualities of something associated with thing to promote/demote it

Answer 2

• Transfer
• Positive v. Negative Transfer
• Ex: Military linking power, strength to “nation” or “army”

Question 3

Thing is repeated many times

Answer 3

Repetition

Question 4

Terminology generating intense emotion in people

Answer 4

• Emotional Words
• Ex: Words like “paradise” used to evoke luxury

Question 5

Vague themes/ideas

Answer 5

• Glittering Generalities
• Ex: Barren landscape from enemy side entering land

Question 6

Attacking opponent for being an opponent

Answer 6

• Name-Calling
• Direct name-calling: direct attack on opponent
• Indirect name-calling: Making someone “less a person” and more a “thing” to be ridiculed

Question 7

Message suggesting traditional/common values

Answer 7

• Plain Folks
• Ex: Simpler language, sometimes w/ grammar errors to give feeling of spontaneity

Question 8

Selectively changing quote to change meaning

Answer 8

• Quotes out of Context
• Ex: Deceptive statements, misinterpretation of truth, only facts in favor of propaganda used

Question 9

Presenting only two choices

Answer 9

• Black and White Fallacy
• Sometimes steps needed to be taken are stated
• Sometimes concept repeatedly implied

Question 10

Makes opposition appear inferior

Answer 10

Demonizing the Enemy

Question 11

Opposite of bandwagon

Answer 11

• Snob Appeal
• By doing something, you’ll stand out by being special