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Business > Promotion chap57 > Flashcards

Promotion chap57 Flashcards

1
Q

Promotion is to…

A
  • inform
  • persuade
  • remind
  • attract
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2
Q

What is the difference between above the line advertising and below the line advertising?

A

ATL advertising there is NO direct contact with potential consumer, whereas BTL advertising there is direct contact with potential consumer.

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3
Q

Examples of above the line advertising…

A
  • TV adverts/radio
  • newspapers
  • sponsorship
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4
Q

Examples of below the line advertising…

A
  • social media
  • leaflets
  • sampling
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