place chap56 Flashcards
1
Q
What does place mean in terms of marketing?
A
It is the method by which business delivers its goods/services to the right place at the right time
2
Q
What is meant by channels of distribution?
A
It is the method by which goods travel from the producer to the consumer
3
Q
What are some examples of intermediaries?
A
- wholesalers
- retailers
- agents
4
Q
What role does agents have?
A
- To negotiate between buyer and sellers
- they have no control of the product they sell
5
Q
Manufacturer > consumer
A
…this is direct marketing
this means that products are sold directly from the manufacturer to the consumer
6
Q
Reasons for changes in distribution channels…
A
- greater presence of supermarket shops
- Supermarkets began selling products like clothes
7
Q
What are some advantages of online and digital distribution?
A
- Low barriers to entry as set up costs are small
- can cater to a far bigger geographic market
- niche products can reach a wider audience
8
Q
What is physical distribution?
A
It is the physical method of distribution
- e.g road, rail, air
