anticipating consumer needs chap53 Flashcards
1
Q
What does DAGMAR stand for?
A
D efining A dvertising G oal M easured A dvertising R esults
2
Q
What is the DAGMAR model?
A
- it is a promotional model
- helps the consumers become aware of the goods/services
- shows the way in which they are different from competitors
3
Q
What does AIDA stand for?
A
A wareness
I nterest
D esire
A ction
4
Q
What is the AIDA model?
A
- it is a promotional model specifically for advertising
- helps a business see whether an advertisement is likely to succeed
- if the cycle is broken at any point the advertisement will not lead to a succsseful purchase
5
Q
What does ATR stand for?
A
A wareness
T rial
R epurchase
6
Q
What is the ATR model?
A
- this model is useful for a business because it goes through the steps consumers will follow.
7
Q
Customer vs consumer
A
- customer: purchases the goods/ services
- consumers: also use the goods/ services
