promotion and advertisement Flashcards

1
Q

promotion

A

convinces people to buy your product

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2
Q

advertising

A
  • social media
  • websites
  • printed media
  • TV
  • radio
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3
Q

point of sale

A
  • loss leaders
  • competition
  • free samples
  • price reduction
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4
Q

pros of advertising and promotion

A
  • reaches a large target audience
  • interactive
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5
Q

cons of advertising

A
  • negative comments
  • too influential and people make silly purchases
  • updating the website is long lol
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6
Q

market segment

A

kind of target audience eg: gender, income, lifestyle (nikes market segment is people who are into fitness as they do gym clothes)

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7
Q

qualitative data

A

opinions

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8
Q

quantitive data

A

numbers

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9
Q

focus groups advantages

A

you can get opinions and feedback

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10
Q

focus groups disadvantages

A

people will just end up agreeing with each other like sheep 🐑🐑🐑🐑

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