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Englisch Vokabeln > Products, brands and marketing > Flashcards

Products, brands and marketing Flashcards

1
Q

additives

A

Zusatzstoffe

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2
Q

affordable

A

bezahlbar, erschwinglich

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3
Q

approximately

A

ungefähr, ca.

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4
Q

brand image

A

Markenimage

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5
Q

brand loyalty

A

Markentreue

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6
Q

brand name

A

Markenname

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7
Q

commodity

A

Handelsware, Handelsgut, Gebrauchsgut

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8
Q

common-on-garden (run-of-the-mill, bog standard)

A

08/15, ganz gewöhnlich

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9
Q

consumer durables

A

langlebige Konsumgüter

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10
Q

consumer non-durables

A

kurzlebige Konsumgüter, Verbrauchsgüter

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11
Q

convenience

A

Bequemlichkeit

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12
Q

convenient

A

praktisch, gelegen, bequem

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13
Q

convert (conversion), to

A

umrechnen, konvertieren (Umrechnung)

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14
Q

device

A

Gerät, Mittel

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15
Q

economical

A

sparsam, effizient, wirtschaftlich

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16
Q

environmentally-friendly

A

umweltfreundlich

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17
Q

equipment

A

Gerät, Ausrüstung, Ausstattung

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18
Q

fabric

A

Stoff

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19
Q

fast-moving consumer goods (FMCG)

A

kurzlebige Konsumgüter

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20
Q

faulty

A

defekt, fehlerhaft

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21
Q

feature

A

Eigenschaft, Merkmal

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22
Q

fuel capacity

A

Benzinverbrauch

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23
Q

gadget

A

Gerät, Apparat

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24
Q

gorgeous

A

prachtvoll, großartig, wunderschön

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25
Q

handy

A

praktisch

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26
Q

have a good reputation for sth., to

A

einen guten Ruf in Bezug auf etwas haben

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27
Q

high (Height)

A

hoch (Höhe)

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28
Q

impractical (impracticality)

A

unpraktisch (Unbrauchbarkeit)

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29
Q

inconvenient (inconvenience)

A

unpraktisch, ungelegen (Unannehmlichkeit)

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30
Q

industrial goods

A

Industriegüter, Investitionsgüter, Produktionsgüter

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31
Q

ingredient

A

Zutat

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32
Q

label

A

Label, Marke

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33
Q

long (length)

A

lang (Länge)

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34
Q

manufacturer’s brand

A

Herstellermarke

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35
Q

measure (measurement)

A

messen (Maß)

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36
Q

merchandise

A

Ware, Handelsware, Handelsgüter

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37
Q

no-frills

A

ohne Schnickschnack

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38
Q

obsolete

A

überholt, veraltet

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39
Q

on average

A

im Durchschnitt

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40
Q

option

A

Auswahl- Möglichkeit

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41
Q

optional extras

A

Extras auf Wunsch

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42
Q

own brand

A

Eigenmarke, Hausmarke

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43
Q

practical (practicality)

A

praktisch (Nutzbarkeit)

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44
Q

product line

A

Produktlinie

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45
Q

product range

A

Produktpalette, Produktsortiment

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46
Q

prototype

A

Prototyp

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47
Q

range

A

Sortiment, Auswahl

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48
Q

recognisable

A

erkennbar

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49
Q

reliability

A

Zuverlässigkeit

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50
Q

reliable

A

zuverlässig

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51
Q

sell well, to

A

sich gut verkaufen (lassen)

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52
Q

semi-finished

A

halbfertig

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53
Q

sophisticated

A

anspruchsvoll, hoch entwickelt

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54
Q

speed

A

Geschwindigkeit

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55
Q

standard version

A

Standardausführung

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56
Q

state-of-the-art

A

auf dem neusten Stand der Technik

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57
Q

sturdy

A

robust

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58
Q

stylish (to have style)

A

stilvoll (Stil haben)

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59
Q

synthetic

A

künstlich, aus Kunststoff

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60
Q

tool

A

Werkzeug

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61
Q

trademark

A

Markenzeichen, Schutzmarke, Warenzeichen

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62
Q

unreliable (unreliability)

A

unzuverlässig (Unzuverlässigkeit)

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63
Q

up-to-date

A

modern, aktuell

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64
Q

user-friendly

A

benutzerfreundlich, anwendungsfreundlich

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65
Q

USP (unique selling proposition)

A

Alleinstellungsmerkmal, Hauptverkaufsargument

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66
Q

versatile (versatility)

A

vielseitig (Vielseitigkeit)

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67
Q

weigh (weight), to

A

wiegen (Gewicht)

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68
Q

well-built

A

gut gebaut

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69
Q

well-designed

A

gut gestaltet, gut konzipiert

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70
Q

wide (width)

A

breit, weit (Breite)

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71
Q

widget

A

Produktteil, Dingsbums, Gerät, Vorrichtung

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72
Q

account manager

A

Kundenbetreuer

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73
Q

accounts manager

A

Finanzmanager

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74
Q

advertise, to

A

werben

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75
Q

advertisement

A

Werbung, Announce, Reklame

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76
Q

advertising

A

Werbung (als Tätigkeit)

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77
Q

advertising agency

A

Werbeakquisiteur, Werbemanager, Werbefachmann

78
Q

advertising copy

79
Q

advertising strategy

A

Werbestrategie

80
Q

after-sales

A

Kundendienst

81
Q

appeal to sb., to

A

jmdn. ansprechen, auf jmdn. wirken

82
Q

to put sb off, to

A

jmdn. abschrecken

83
Q

appeal

A

Anziehungskraft, Reiz

84
Q

associate sth. with sth., to

A

eine Sache mit etwas in Verbindung bringen

85
Q

attract, to

86
Q

banner ad

A

Bannerwerbung

87
Q

benchmarking test

A

Vergleichstest

88
Q

benefit

A

Nutzen, Vorteil

89
Q

bias

A

Voreingenommenheit, Einseitigkeit

90
Q

black market

A

schwarzer Markt, illegaler Warenhandel

91
Q

buy sth. on impulse, to

A

Impulskauf tätigen

92
Q

break into a market, to

A

in einen neuen Markt einbrechen

93
Q

buzz marketing

A

Werbung durch Mundpropaganda

94
Q

catchphrase

A

Schlagwort, Werbespruch

95
Q

catchy (Jingle or slogan)

A

eingängig, einprägsam

96
Q

claim, to (to claim a benefit)

A

in Anspruch nehmen, beantragen

97
Q

claim (to make)

A

Anspruch, Behauptung, Werbeversprechen

98
Q

cold call, cold calling

A

Kaltakquisition, Kaltanruf, unangemeldeter Anruf

99
Q

commercial

100
Q

compete with, to

A

konkurrieren mit

101
Q

competition

A

Konkurrenz, Wettbewerb, Preisausschreiben

102
Q

competitive

A

konkurrenzfähig, wettbewerbsfähig

103
Q

competitively priced

A

zu einem konkurrenzfähigen Preis

104
Q

competitor

A

Konkurrent

105
Q

consumer

A

Verbraucher, Konsument

106
Q

consumption

107
Q

copywriter (nicht gleich copyright)

A

Werbetexter

108
Q

cross-selling

A

Querverkauf, Angebot und Verkauf von Zusatzprodukten

109
Q

dealer mark-up

A

Händleraufschlag

110
Q

demand (for)

A

Nachfrage (nach)

111
Q

demonstrate, to

A

vorführen

112
Q

demonstration

A

Vorführung

113
Q

desk research

A

Schreibtischforschung, Sekundärforschung

114
Q

disposable income (purchasing power)

A

verfügbares Einkommen, Kaufkraft

115
Q

diversification

A

Diversifikation, Ausweitung des Produktprogramms

116
Q

downmarket (to go downmarket)

A

‘billig’ (Gegenteil siehe upmarket)

117
Q

encourage, to

A

ermutigen, fördern

118
Q

encouragement

A

Ermutigung

119
Q

end user

A

Endverbraucher

120
Q

endorse, to

A

unterstützen, werben für

121
Q

endorsement

A

Werbung mit prominenten Persönlichkeiten

122
Q

enter a market, to

A

einen neuen Markt erschließen

123
Q

event

A

Veranstaltung

124
Q

face to face (f2f) interview

A

persönliches Interview

125
Q

feature (characteristic)

A

Eigenschaft, Merkmal

126
Q

field research

A

Feldforschung, primäre Erhebung

127
Q

flop (failure)

A

Misserfolg

128
Q

focus group (nicht das Gleiche wie target group)

A

Fokusgruppe, Gesprächsgruppe

129
Q

gap in the market (nicht das Gleiche wie niche market)

A

Marktlücke

130
Q

gimmick

A

Werbegag, ausgefallene Idee

131
Q

giveaway/ freebie

A

Werbegeschenk

132
Q

guerrilla marketing

A

Guerrilla- Marketing - mit unkonventionellen Mitteln möglichst viel Wirkung zeigen

133
Q

hype (to hype)

A

Publicity, Hype, Werberummel, übertriebene Werbung

134
Q

impartial

A

unparteiisch, objektiv, unvoreingenommen

135
Q

industrial goods

A

Investitionsgüter

136
Q

jingle

A

Werbemelodie

137
Q

launch a product on(to) the market, to

A

ein Produkt auf den Markt bringen/ einführen

138
Q

margin

A

Gewinnmarge, Handelsspanne

139
Q

market research

A

Marktforschung

140
Q

market share

A

Marktanteil

141
Q

marketing campaign

A

Marketingkampagne

142
Q

market penetration

A

Marktdurchdringung

143
Q

marketing mix

A

Marketing-Mix

144
Q

mass-market

A

Massenmarkt

145
Q

maturity

146
Q

media

147
Q

mid-market

A

am Massenmarkt orientiert

148
Q

niche market

A

Marktnische, Nischenmarkt

149
Q

offer, to (offer)

A

anbieten (Angebot)

150
Q

packaging

A

Verkaufsverpackung

151
Q

persuade, to (persuasion, persuasive)

A

überzeugen, überreden

152
Q

phase out a product, to

A

ein Produkt (langsam) auslaufen lassen

153
Q

press screening

A

Filmvorführung

154
Q

press release

A

Pressemitteilung

155
Q

price war

A

Preiskrieg

156
Q

product development

A

Produktentwicklung

157
Q

product placement

A

Produktplatzierung, Schleichwerbung im Film/ Fernsehen

158
Q

promote, to

159
Q

promotion

A

Verkaufsförderung

160
Q

promotional item

A

Werbegeschenk

161
Q

prospective customer (prospect)

A

Kaufinteressent

162
Q

public relations

A

Öffentlichkeitsarbeit

163
Q

purchasing power

164
Q

questionnaire

A

Fragebogen

165
Q

response rate

A

Rücklaufquote

166
Q

repositioning

A

Umpositionierung

167
Q

quote/ quotation

A

Preisangebot, Zitat

168
Q

sales

A

Absatz, Verkauf, Schlussverkauf

169
Q

sales force/ team

A

Verkaufsstab

170
Q

sales pitch

A

Verkaufsargument, Geschäftsvorschlag

171
Q

sample

A

Muster, Probe, Kostprobe

172
Q

sample, to

A

kosten, probieren

173
Q

saturated (a saturated market)

A

gesättigt

174
Q

saturation

A

Sättigung

175
Q

segment ( nicht das Gleiche wie sector)

176
Q

segment, to

A

segmentieren

177
Q

segmentation

A

Segmentierung

178
Q

slogan / strapline / tag

A

Werbespruch

179
Q

special offer

A

Sonderangebot

180
Q

subject to availability (while stocks last)

A

solange der Vorrat reicht

181
Q

survey (to carry out/ conduct)

182
Q

take a cut of the profit, to

A

am Gewinn teilhaben

183
Q

target market/ group

A

Zielmarkt, angestrebter Markt

184
Q

target, to

A

als Zielgruppe nehmen

185
Q

tastings (nicht das Gleiche wie testing, test)

A

Verkostungen

186
Q

trade fair

A

Handelsmesse

187
Q

upmarket (to go upmarket)

A

exklusiv, (Gegenteil siehe Downmarket)

188
Q

Vox pop

A

öffentliche Meinung, Stimme des Volkes

189
Q

withdraw a product from the market, to

A

ein Produkt aus dem Markt nehmen, oder nicht mehr anbieten

190
Q

word-of-mouth advertising

A

Mundpropaganda

Englisch Vokabeln (4 decks)

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