Production and promotion Flashcards
What is marketing and distribution and what do they do?
Marketing is the act of promoting and selling a product and distribution involves moving goods from where they were made through a distribution channel to the shops or to a customer. (e.g. CDs are moved from the record company where they were made through iTunes or HMV to a customer who buys them).
Advertise the product and introduces new music to fans.
Connect with fans through video streams ( i.e. publicity on YouTube).
Grow your sales
Target the appropriate audience.
Promote your product via media (radio) and online.
Define music publishing.
Usually linked with printed music. Music publishing is concerned with developing, protecting and valuing music. Publishers develop new music and take care of the business side allowing musicians to concentrate on their creative work. Publishers also look after royalties to a composer’s work.
What are the advantages of independent record companies?
Cater to the artist more.
More artist-friendly contracts.
Close personal relationships.
Care about your music.
What are the disadvantages of independent record companies?
Lack of funds.
Less publicity and promotion
Less organised because they are more informal.
Less contacts with the media.
What are the advantages of major record companies?
Huge financial advantage.
Better promotions and connections.
Large size so best deals on manufacturing.
Advertising and links to media.
What are the disadvantages of major record companies?
Difficult to stand out in such a big pool of artists.
Artist-unfriendly deals.
Q
Care more about making you famous than your music.
What are the advantages of a major publishing company?
Distribution (increases sales).
Quality of design
Better payment
Better marketing and promotion
What are the disadvantages of a major publishing company?
Usually need to go through an agent.
Harder to have music published when the company is large.
More editing to your original work.
What are the advantages of self-publishing?
Don’t need to go through an agent (you can send your work directly to them).
You are more in control with the editing process.
Can be a stepping stone to a larger company.
May cater to a specific genre that is different.
What are the disadvantages of self-publishing?
Less marketing and promotion.
Less pay.
Not the same possibilities of distribution of your work.
