Product / service design

Question 1

Define product design.

Answer 1

The combination of factors needed in designing a product. This includes three factors: 
Aesthetics
Function
Cost
This is the design mix

Question 2

Explain aesthetics as a part of the design mix.

Answer 2

aesthetics can mean how the senses respond to a product

more stylish and pretty products tend to sell better and can charge a premium price.

aesthetics can even be the emotion attachment a customer has with the product.

Question 3

Explain function as a part of the design mix.

Answer 3

This refers to whether or not the product or service is fit for purpose.

What does it do? How well does it perform?

Question 4

Explain cost (economic manufacture) as a part of the design mix.

Answer 4

Lower cost of production is a competitive advantage.

The design team might ask the production department: what is the minimum cost we can make this product for whilst retaining quality? Can it be made efficiently Can it be produced for a lower cost than competitors?

Question 5

List the different variations in which the elements of the design mix change

Answer 5

Bespoke design
Standard design
Efficiencies
Design for waste minimisation
Reuse 
Recycling
Ethical sourcing

Question 6

Explain bespoke and standard designs.

Answer 6

A bespoke design is when a product is custom made to the consumer. eg a wedding service. or lotus car.

A standard design is when products or services are sold as standard and customers cannot add any extra features or benefits.

Question 7

Explain efficiencies with the design mix.

Answer 7

Efficiencies in production can be achieved by changing the types of materials used or by updating the technology in production.

Question 8

Explain design for waste minimisation.

Answer 8

Decisions made by designers have a major influence on the type and amount of waste.

Deciding what and how to build, whether to demolish or renovate, what materials to use and the design specifications for construction all impact on the waste created during a project.

Question 9

What are some ways the design mix can be environmentally friendly?

Answer 9

Reusing: some products are made to be used which gives customers better value for money.

Recycling: some products are made using recycled materials which appeals to the green customer and is good for the enviroment.

Question 10

Explain ethical sourcing and the design mix.

Answer 10

Ethical sourcing means ensuring that products sourced are being created in safe facilities where workers are treated and paid fairly.