Product portfolio Flashcards
1
Q
What is a product portfolio
A
a tool to help businesses decide how to manage their portfolio of products
2
Q
Stars
A
high market share, high growth market
3
Q
question mark
A
low market share, high growth market
4
Q
cash cow
A
high market share, low growth market
5
Q
dogs
A
low market share, low growth market
6
Q
What to do with stars?
A
- invest to sustain growth
- maintain market share
- create barriers to entry
7
Q
what to do with question marks?
A
- invest as it has potential
- build a competitive advantage
8
Q
what to do with Cash cow?
A
- defend market share
- use profit to invest in other products as cash cows have little pottential
9
Q
what to do with dogs
A
- not worth investing in as it is failed product
- sell off
