Product Marketing

Question 1

Questions to ask:

Understand the Company

Answer 1

• What are the company’s goals?
• What is the mission?
• What are its strengths and weaknesses?
• What threatens it?

Question 2

Questions to ask:

Understand the Competition

Answer 2

• Break down the competition into segments.
• Who competes and in what market?
• How do they position themselves?
• How entrenched are they?
• What are their strengths and weaknesses?

Question 3

Questions to ask:

Understand the Customers:

Answer 3

• Who are your customers?
• What desire or need is this product fulfilling?
• What is the purchase/usage behavior like (one time only, repeated purchase, etc.)?

Question 4

Questions to ask:

Understand the Landscape

Answer 4

• Are there legal issues?
• If you’re focusing on a particular region, what makes this region unique (e.g., frequent power outages)?
• What external forces are shaping your market?

Question 5

Market Your Product:

Answer 5

• How will you promote the product (customer decision making process)
• Pricing and distribution.

Question 6

Approach to Launchin question

Answer 6

1. The Product –Discuss the vision of the product, along with its strengths, weaknesses, and risks.
2. Launch Goals–Determine goals of the launch.
3. Launch Design–determine how you will achieve goals.
4. Launch Implementation (Pre+During+Post)