Case Questions Flashcards
Framework for analyzing industry?
Porter’s 5 Forces
What are Porter’s 5 Forces?
- Rivalry
- Buyer Power
- Supplier Power
- Threat of Substitute
- Threat of new entrants
Customer Purchase Decision Process
- Attention
- Interest
- Desire
- Action
4 P’s of Marketing Matrix
- Product
- Price
- Promotion
- Place
Frame work that connects 4 P’s and 5 C’s
Segmentation, Targeting, Positioning (STP)
SWOT Framework
Strength
Weaknesses
Opportunities
Threats
The Five C’s
Company Competitors Customers Collaborators Climate
Approach to strategy question
- Think about both micro (product) and macro (company vision plus markets)
- Apply SWOT and Five Forces
Approach to Marketing question
Understand the company, competition, customer, and landscape, and plan your marketing accordingly
Approach to Launchin question
- The Product –Discuss the vision of the product, along with its strengths, weaknesses, and risks.
- Launch Goals–Determine goals of the launch.
- Launch Design–determine how you will achieve goals.
- Launch Implementation (Pre+During+Post)
Things to consider/cover during pre, during, and post launch.
Target Market User Types/Components MVP or Full Product Distribution Rollout Buzz Partnerships Risks
Brainstorming Approach 1.
Suspend disbelief—It’s okay to name a few stupid ideas, particularly because so-called “stupid” ideas are often the crazy ideas that get interviews excited.
Brainstorming Approach 2
Think about strengths and key assets—if stuck, focus on what you can do with the product’s strengths and key assets.
Brainstorming Approach 3
Think about one vs. Many—the use cases when you have just one object can be different from when you have many
Brainstorming Approach 4
Thank about as-is vs. with modifications—if you can do modifications with the object, the scope gets much broader
Bases for pricing
- Cost-Plus Pricing
- Value Pricing
- Competitive Pricing
- Experimental Pricing
Pricing Models
- Free, Ad-Supported
- Freemium
- Tiered
- A la Carte
- Subscription
- Free Trial
- Razor Blade Model
Reason for falling profits
decline in revenue or increase in costs
Reasons for falling revenue
results from decrease in sales volume or decrease in price. This could mean a shift of purchasing behavior across tiers of a product.
Reasons for falling sales volume
results from a decline in traffic or in conversion rate. Either of these could come from repeat visitors versus new visitors on a website
Reasons for declining new customers
decline in traffic or in conversion rate. Either of these could come from repeat visitors versus new visitors on a website.
Reasons for increase in costs
caused by increased fixed and/or marginal cost as well as suppliers, distributors, spike customers returning, and more
Reasons for decline in traffic
decline in both the number of and engagement by new and returning users
Reasons for decline in new visitors
decline in search, referral, or direct traffic.
Approach to problem-solving questions
Breaking down the problem into components can help you isolate the problem. When asked to choose between two options, let the company/product goals guide you.
Approach to Pricing&Profitability
The goal is to identify a strategy to maximize profits. This can be done by understanding what to base the price on, how much a user is willing to pay for such product, and what the most appropriate pricing model would be.
