Product Management: Communication

Question 1

BATNA

Answer 1

Best Alternative To a Negotiated Agreement. If negotiations were to fail, BATNA is the next best option

Question 2

Active listening

Answer 2

listening to understand, not respond

To understand another person’s point of view, the context around it, and how they got to their understanding.

Question 3

What is Storytelling?

Answer 3

A tool to express your thoughts through a more tangible narrative, that helps the audience relate

Question 4

Elements of a product story

Answer 4

Hero = user

Goal = what user is trying to achieve

Vilain = the thing that gets in the user’s way

sidekick = your product

Plot = how sidekick helps hero defeat the villian

Question 5

product story narative structure

Answer 5

1. Big picture: describes the hero and the hero’s goal
2. Problem: describes the villain preventing the hero from accomplishing the goal
3. Enter the sidekick: describes how the hero and your product get to the resolution
4. The aftermath: Describe the impact and conclusion

Question 6

A strong example of product story narrative

Answer 6

[The big picture]John is a coffee person and needs coffee to get through the day

[The Problem] But, the morning is a chaotic time and usually, John doesn’t have time for coffee

[Enter the sidekick] John heard about a new app that lets you order ahead

[The Plot] John tried it one morning and was able to just walk in and grab his coffee

[The aftermath] Got to work, coffee in hand, and the first meeting got off to a great start

Question 7

Weak example of a product story narrative.

Answer 7

[Big picture & Problem]
People are busier than ever

[Enter the Sidekick] Opportunity to create an app that allows customers to order ahead

[Plot and Aftermath]
People can place their orders while on the go
And pick up on the way

Question 8

3 types of persuasion

Answer 8

Ethos (credibillity)
Pathos (emotion)
Logos (logic)

Question 9

What is negotiation

Answer 9

Attempting to reach an agreement when there is conflict

Question 10

5 types of negotiation

Answer 10

competitive: I win, you lose
Collaborative: I win, you win
Compromise: We both win and lose at the same time
Avoidance: We both lose
Accomodation: I lose, you win