Product Goal

Question 1

What is the Product Goal?

Answer 1

The Product Goal is a commitment for the Product Backlog.

Question 2

What does the Product Goal describe?

Answer 2

The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against.

The Product Goal is the long-term objective for the Scrum Team. They must fulfil (or abandon) one objective before taking on the next. The Increment is a step towards a Product Goal.

Question 3

Who is responsible for creating the Product Goal?

Answer 3

The Product Owner is responsible for creating the Product Goal.

Question 4

Where does the Product Goal live?

Answer 4

The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfil the Product Goal.

Question 5

What is a Product?

Answer 5

A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users or customers. A product could be a service, a physical product, or something more abstract.