Product Development

Question 1

Describe concept generation

Answer 1

It is the first stage of product development and it is important for generating new ideas and finding a gap in the market

Question 2

Describe concept screening

Answer 2

It is the second stage of product development. The ideas get screened. Only the best ideas get taken forward.

Question 3

Describe prototype production

Answer 3

It is the third stage of product development. The prototype is developed. The prototype is tested and may be further modified.

Question 4

Describe product testing

Answer 4

It is the fourth stage of product development. It helps to obtain more opinions and make more suitable and popular.

Question 5

Describe first production run

Answer 5

It is the fifth stage of product development. Production of the actual item for the first time. Tests product to make sure quality is of a high standard.

Question 6

Describe marketing plan

Answer 6

It is the sixth stage of product development. Allows a range of activities to be carried out to promote the product.

Question 7

Describe product launch

Answer 7

It is the seventh stage of product development. The item is now on sale. Sales figures will be checked very carefully.

Question 8

Name the 7 stages of product development in order

Answer 8

Concept generation.
Concept screening.
Prototype production.
Product testing.
First production run.
Marketing plan.
Product launch.

Question 9

State the types of sensory testing.

Answer 9

Ratings test.
Rankings test.
Paired comparison test.
Profiling test.